AC/E Digital Culture Annual Report

Acción Cultural Española (AC/E) is a public institution that fosters and promotes culture through a wide-ranging programme of activities and initiatives designed to encourage the mobility of professionals and creators. We bring this same spirit to the AC/E digital culture annual report, a publication that sets out to promote digital internet culture. Our aim is for it to help sector professionals and creators understand how to incorporate digital technologies into their work. If the culture sector gains the skills and capabilities to work actively on the internet and furnish it with cultural content, between all of us we will succeed in giving culture a prominent presence in this great virtual public space. 

The AC/E Annual Report is an annual document of reference that analyses the development of digital trends in the world of culture and focuses on a specific sector or discipline each year.

The annual report is structured into two main parts. In the first professionals and specialists from the digital sector carry out a cross-cutting analysis of digital trends in the world of culture, addressing all the cultural disciplines. The second part identifies and defines cases of good practice in the use of digital technology, both national and international, in a specific cultural sector—the performing arts in 2014, museums in 2015, cultural festivals and professional meetings in 2016 and cultural heritage in 2017. 

The annual reports are published on the website of Acción Cultural Española, in the section on digital publications, and can be downloaded free of charge by users under a Creative Commons licence.

You can submit it or request further information about this project from raquel.mesa@accioncultural.es
AC/E Digital Culture Annual Report 2018

AC/E Digital Culture Annual Report 2018

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The first part of the 2018 edition brings together texts from professionals in the arts and culture sector as well as from experts in the digital field, in order to get up to speed on important issues regarding main trends. Mario Tascón takes a close look at our most connected cities that have been created by the latest interconnected devices and the Internet of Things. Next, José Manuel Menéndez and David Jimeno Bermejo describe the latest challenges faced by immersive technologies and its growing role within the ecosystem of digital content. The Experimental UNIT of the University of Valencia reviews its experience with the use of digital design. Jovanka Adzic discusses a burning issue. In her analysis of the evolution of social networks and their continuously expanding influence on our way of life, she also takes a look at the problem of fake news on the internet. Elena Neira takes a look at the impact of consumption of on-screen culture and the business models that are based on subscriptions— the so-called “Netflix model”. And Emma Rodero – in line with this year’s central theme of Focus – examines the theme of orality and analyses the growing influence of sound and voice in the digital era. Pablo Gervás builds on the concept of computational creativity and its impact on literary creation. The second part of the edition (Focus) reflects and explains – through the use of best-practice examples both nationally and internationally – the biggest changes happening among readers and reading material in the digital era. The main objective of this section is to present a unified view on the matter. Authors Luis Miguel Cencerrado, Elisa Yuste, and Javier Celaya outlines a map to help us navigate with ease through all types of texts; highlighting the role of the reader in the current context of hybrid literature (paper, digital, audio, visual, transmedia, etc.) which is favoured by the digital era we live in.
AC/E Digital Culture Annual Report 2017

AC/E Digital Culture Annual Report 2017

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Following the same structure as previous years, the 2017 annual report is divided into two separate but complementary parts:
First part / Innovation and future. New digital technologies for the culture sector. An update on digital trends in the world of culture or trends in the digital world that are applicable to culture, through several monographic articles by prominent experts.  

Focus / Study on good practice: case studies of good practice in the use of digital technologies for the conservation, analysis and dissemination of cultural heritage. The use of digital technology to conserve, analyse and disseminate cultural heritage is growing fast, leading to radical changes in methodologies and formats. Augmented reality to reconstruct archaeological sites, virtual reality to provide immersive experiences in historical contexts, the use of 3D printing to duplicate and preserve works of the past, drones, GPR and satellite imaging for archaeological prospecting, and 3D imaging to recreate contexts and disseminate historic heritage are some of the fields the study examineS in order to familiarise sector professionals with the most innovative experiments and where they are being carried out.
AC/E DIgital Culture Annual Report 2016

AC/E DIgital Culture Annual Report 2016

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The 2016 AC/E Annual Report examines how new technologies are transforming cultural creation: What new languages are available to creators for telling a story? What role do new technological platforms play in creating a story? What is the process of producing a work in the twenty-first century? What impact does open content have on the ownership of a work? What role does the culture industry play in all this new creation process? How is a transmedia work marketed? How can the economic effort be made profitable? How is a work of these characteristics disseminated? To make it easier to consult, this year’s focus section identifies and systemises the use of new technologies in organising and promoting culture festivals (film festivals, music festivals, book fairs, art fairs and theatre festivals, etc.). The AC/E Annual Report aims to describe the technological formulas the organisers of these events are adopting to enrich participants’ experience.
AC/E Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015

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The first part features twelve articles by specialists who carry out cross-cutting analyses of the challenges, trends, business models and key aspects to be considered (legal, social, economic, etc.) in order to foster a culture of payment of cultural content on the Internet. The authors include Rodolfo Carpintier, Pepe Cerezo, Joana Sánchez, Marta Rodríguez, Hugh Forrest (SXSW), Matthew Caines (The Guardian Professional Cultural Network) and Juan Mateos García (NESTA).
The second part of the Focus consists of an exhaustive study of the museum sector through cases of good practice in the use of the latest digital trends. The study includes both success stories identified by us through a detailed analysis of the sector within and outside Spain, as well as the most significant among those submitted in response to the invitation published on our website between November and December 2014.
AC/E Digital Culture Annual Report 2014

AC/E Digital Culture Annual Report 2014

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The report features nine opinion pieces that analyse the main technological trends from a highly cross-cutting approach that can be applied to any type of cultural institution. The cross-cutting technological trends analysed this year range from the impact of the new concepts of ‘gamification’, ‘transmedia storytelling’ and ‘crowdfunding’ in the cultural sector to highly topical issues such as cloud culture, how to sell culture over the internet and the role of the social networks in promoting culture, among others.

In it we analysed the impact of the Internet and the incorporation of new technologies in many areas of the performing arts (production, promotion, staging, distribution, etc.).