Page 47 - AC/E Digital Culture Annual Report

These transmedia actions have helped attract new audiences to the exhibition venues as well as treating regular visitors to the museum to a sample of Spanish contemporary music.
Fig. 10. Pity and Terror: Picasso’s Path to Guernica, exhibition commemorating the 80th anniversary of Picasso’s Guernica. Related music project organised by the museum in collaboration with Radio 3 and RTVE where various musicians performed songs written specially to disseminate the event.
Another recent exhibition that used hybrid media to engage with audiences and sectors of the public is Tecnorrevolución. Organised by Obra Social la Caixa, it proposes a new means of reaching citizens by making available to everyone travelling informative exhibitions designed to stimulate knowledge and create meeting places to promote debate on social, scientific and cultural issues. It is an initiative with a novel format as it takes place outdoors in premises made available by local authorities to achieve a more direct and enriching contact between people. Simulating a journey into the nanoworld, learning about the brain’s state of relaxation or being captured by the glance of 64 robotised eyes are some of the features of this interactive exhibition designed to familiarise visitors with the applications of converging technologies: nanotechnology, biotechnology, information and communication technologies and cognitive sciences. Interconnections between these disciplines are changing the world around us, triggering a genuine revolution in fields as varied as construction, transport, farming, medicine, education and art. The message it intends to convey to the public with this participatory
format is that it is essential to understand these connections in order to plan our future.
Fig. 11. Aplicación complementaria a la exposición Viaje al oeste, museo Thyssen de Madrid.
The number of sample exhibitions that use various resources to provide a visitor experience that goes much further than simply viewing works has not ceased to grow over the past five years. It is increasingly common to invite the public to take part in knowledge and to share it. We do not wish to end this section without mentioning at least three major exhibitions that we recently viewed in Spain: The Illusion of the American Frontier, at the Museo Thyssen de Madrid; David Bowie, produced by the Victoria and Albert Museum, which we saw at the Museu del Disseny in Barcelona; and Bjork digital, which was hosted by the CCCB.
Fig. 12. David Bowie is exhibition organised and produced by the V&A and hosted in Spain by the Museu del Disseny in Barcelona
It is clear that digital technologies, in particular virtual and augmented reality, are playing a prominent role in this new transmedia exhibition model. And it is equally clear that their functions are proving decisive to the progress made in many fields of knowledge. However, it would
AC/E DIGITAL CULTURE ANNUAL REPORT 2018
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Digital Trends in Culture