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Performing artsFaith Liddell‘Surge Madrid has the ambition to be international’SAIOA CAMARZANAEl Cultural 16/05/2014Faith Liddell, director, producer and project manager of Edinburgh Festival, took part in Surge Madrid’s Ventana del Teatro with the collaboration of AC/E through the PICE programme.By the banks of the River Forth stands Edinburgh, which is not only Scotland’s capital and, along with Glasgow, the country’s nerve centre, but also the city that hosts the leading performing arts festivals in Europe. There are as many as twelve and they are all supervised by the same person (each has its own director, but there is just one person behind them all). From the underground warren of Mary King’s Close, Faith Liddell travelled to Madrid to take part in the Ventana del Teatro of the Surge Madrid festival, which offered highlyprestigious international festival planners the opportunity to see 19 shows by renowned companies produced in the city. Liddell was one of the guests who attended the festival with the collaboration of Acción Cultural Española’s Programme for the Internationalisation of Spanish Culture and after returning she has shared with us her experience and point of view on what is takes to make a good festival.Eloquent and smiling, she tells us that one of the reasons for attending the event was ‘the importance of seeing the work performed in other places and getting ideas’. And she thinks that from a marketing perspective ‘it’s an important country in terms of audience, for154Results ‘14