Page 153 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014LIQUIDMAPSthe centres, institutions and businesses that house them, produce them and disseminate them. Using free microsites and a pioneering online content manager, the user can include a multitude of documents in different formats in his or her interfaces.SOLUTIONSFOR TICKET SALESthe same institution provide a centralised portal for ticket sales.Inaemhttp://www.entradasinaem.es/ListaGruposVenta.aspxCommon booking portal for all the theatres in the Inaem group. This portal is linked to from the websites of all the individual theatres.THEATRE MANAGEMENT PROGRAMMESE-Proteahttp://www.embocadura.es/eprotea/eprotea.aspTheatre management software for theatre management via the Internet developed by Embocadura, a Zaragoza company. This platform can be used for the integrated management of all the aspects of the life of a theatre, such as allocating rehearsals, renting spaces and ticket sales.Although most theatres have had an online booking system for some time, it was found that some have made advances, creating more integrated solutions, such as mobile apps and Web portals for chains of theatres. As Esteban Trigos mentions in his article in this Annual Report entitled, “Cultural sector marketing and consumption through digital technology”, where and how to buy tickets will be the fundamental variables when speaking of models and strategies based on CRM (Customer Relation Management) in the field of the performing arts.iTunes applicationsTo offer ticket sales and to provide information about programming. Connection to social networks.PortalsThis is the other option, together with applications. Almost all theatres offer ticket sales on their websites, so it is not difficult to find cases such as the following, in which theatres that all pertain toAC/E FOCUS 2014: THE USE OF NEW TECHNOLOGIES IN THE PERFORMING ARTS3.1 THE USE OF NEW TECHNOLOGIES TO CREATE A COMMUNITYCURRENT PAGE...APP - ÓPERA DI ROMAhttps://itunes.apple.com/it/app/operaroma/id416816204?mt=8APP - SALLE PLEYEL (PARIS)https://itunes.apple.com/fr/app/salle-pleyel/id507135398?mt=8APP - ARENA DI VERONAhttps://itunes.apple.com/es/app/arena-di-verona/id520794544?mt=8153