Page 156 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014A QR CODE ON A POSTERQR CODESQuick Response Barcodes, usually called just QR codes, are little black and white squares that open up a new world of possibilities for cultural marketing and electronic social commerce. To access the information they contain, users simply scan the code with their mobile phone to view the content.In the performing arts, a QR code can send the user to a wide range of possibilities, ranging from the programme for the season to the times of a specific performance, or to additional information on the works or the performers. The codes can be placed on the website, as in the case of the Instituto Nacional de Bellas Artes (Compañía Nacional de Teatro de México) http:// www.cnteatro.bellasartes.gob.mx/, on posters, as in the case of the Teatro Español (Madrid) or inside theatres, as in the case of the Teatros del Canal.FiraTàrregahttp://www.firatarrega.cat/FiraTàrrega is an international performing arts fair held annually in the town of Tàrrega in the second weekend of September. Since 2013 a new website design has been adopted based on interaction with social networks and with an adaptive design for all devices.Laburbujacirko!www.laburbujacirko.comAnimation company that sells its services through an innovative, attractive website.FOCUS 2014: THE USE OF NEW TECHNOLOGIES IN THE PERFORMING ARTS3.1 THE USE OF NEW TECHNOLOGIES TO CREATE A COMMUNITYAC/E CURRENT PAGE...156