Page 161 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 20149. Social media enable common-interest communities to be formed around the performing arts. Theatres can exploit this as a way of loyalising a public that wants to keep informed, find out about the details of the staging before seeing it and even to talk to the actors or singers, as many of them are starting to acquire a presence in the social media. Facebook and Twitter are the most usual media, with the largest number of users. Almost all performing arts entities now subscribe to YouTube.10. These networks also enable the public to participate in the creation and production of works through such formulae as crowdfunding and crowdsourcing.11. Websites are an ideal platform for distributing such visual content as the visual arts. Together with promotion Web sites are expanding to include educational resources which widen access to these cultural venues to new audiences.12. Similarly, access to the performing arts for the disabled has been boosted by the new technologies.FOCUS 2014: THE USE OF NEW TECHNOLOGIES IN THE PERFORMING ARTSCONCLUSIONSAC/E CURRENT PAGE...161