Page 28 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014access to privileged information and the possible dependence that might be generated with respect to the collaborators.To sum up, in order for a crowdsourcing campaign to be successful it is fundamental that there is already an organisation able to deal with a number of critical issues. Notable amongst these are the following: Identify tasks well. Number the various phases of the project and break it up into tasks taking account of how accessible these are. Propose a diversity of tasks. Make it so that everyone can find just the task that attracts them and connects with their abilities and interests, so that they can give the best of themselves. Design a time chart. Mark milestones and provide periodical information on the attainment of intermediate goals so that the community always knows what point has been reached. Design the recompense. Consider the different motivations that might mobilise participants. These may be extrinsic (material payment or social recognition) or intrinsic (the learning or entertainment deriving from the process or the satisfaction of collaborating as part of a group with a common aim). Use simple, intuitive technology. Use tools and technologies that impose no technical barriers but rather facilitate the process for the development of contributions. Stimulate the community. Establish fluid channels of communication, build links of confidence to avoid people feeling isolated in the development of their task.BY WAY OF CONCLUSIONInstitutional bodies, as agents at the service of the public, as well as the artists, musicians, writers, etc., themselves, as cultural producers, whether professional or amateur, have new technologicalAC/Etools available to them to connect with their public and to build links of confidence and commitment through collaboration and distributed participation. Crowdsourcing practices offer ways to tackle ambitious projects that would benefit from the contributions of thousands of volunteers, whether through donations or the exchange or loan of time, talent, goods or money. The Net provides the technology tochannel,stimulate andsustain thesystem ofcollaboration, butalso, and this isvery important,provides theparticipative culture that has emanated from the social practices of users with relation to the Internet, mobile devices and connectivity.To take advantage of this synergy of abilities, technologies, creativity and goodwill is a great opportunity but also incurs responsibility on the part of any cultural entity, agent or producer who wishes to pursue their mission in today’s digital society. A digital society which, as recent years have shown, wants, needs and demands first‐hand, collaborative participation in cultural processes.A communityis not created spontaneously, it needs to be cared for, nourished, guided and mobilisedWHERE WE ARE HEADING: DIGITAL TRENDS IN THE WORLD OF CULTURETHEME 2: CROWDSOURCING: SHARED CULTURE CURRENT PAGE...28