Page 46 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014© Osumalabthe use of the lightweight communications protocols that are popular in social networking, such as REST, to control devices in view precisely of its nature as a stateless protocol, that is, asynchronous and not awaiting a response. This makes it very useful in these scenarios.A sensor is a device that detects a certain physical quantity and returns a mechanical or electrical response. They are found in every field, including electronics, mechanics and industry. The sensor picks up the signal produced by the device. Machine To Machine (M2M) technologies are part of the Internet of Things concept and the term refers to communication between two remote machines. The device or sensor connected to the machine being monitored normally possesses some degree of processing capacity and sends the information to a remote server where it is intelligently stored and analysed.M2M has been successfully applied in such diverse fields as safety in the home and monitoring the health of dairy herds. If a cow becomes ill, the information is sent immediately to the farmer, who no longer has to spend nights awake. Modern photocopiers fitted with an M2M module can automatically request more toner or paper or alertAC/Ethe maintenance company of parts that have gone wrong. Nor do its applications end there.Deutsche Telekom's M2M Competence Center estimates that there are more than 100 million vehicles, fire alarm systems and dispensing machines connected. According to Cisco, connected cars too are already a reality, and the European Union has mandated that beginning in 2015 all the new cars that are registered must have an automatic emergency call system.But while in the fields of health and industrial products its utility is obvious, exploitation of it in the creativity industries seems to have been much more timid. Nonetheless, pictures, books and sculptures can also be identified and tracked using the smart tagging technologies. QR codes have become essential in museums, but there are many more possibilities for using labels and sensors on the art‐ work that can add value for the institution or company that conserves it and/or markets it, for the artist and for the person who enjoys it.Each cultural object could be uniquely identified in the future through these technologies, a fact that opens up interesting perspectives for marketing, loaning and above all artistic and trans‐media co‐ creation, themes which are dealt with in other articles in this Annual. We can approach an object to obtain more information by reading a QR label, but beyond this the IoT technologies combined with third‐generation mobile devices can offer us new ways to experience art, helping us to have more visual and more tactile experiences.The future of the technology points to the combination of data emitted in real time by the artistic and/or cultural objects with the information residing in business databases or in the Cloud, about me and about the tastes of others whom I might resemble, linked to new solutions for high‐speed data analysis (Fast Data). Its use or exploitation is transversal across the processes of marketing, sales, loans, storage and exhibition. This could be really interesting, from my point of view, in theWHERE WE ARE HEADING: DIGITAL TRENDS IN THE WORLD OF CULTURETHEME 4: CULTURE IN THE CLOUD CURRENT PAGE...46