Page 106 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet1063. Six essential lean business refocuses for applying DT and LS successfullyPrototyping, failing, making mistakes, redesign- ing, evaluating, user, needs, etc. are the usual concepts that appear recurringly in different methodologies, perspectives and processes such as Design, Agile, Lean and Business.Nevertheless, there is still a certain semantic divergence despite common denotations. It is inevitable that over time a good many of these concepts will end up sharing the same territo- ries. Until the time comes, in the short-medium term it is necessary to overcome the barrier that terminologies and their origins can create and concentrate on building a new paradigm in companies – one with an integrating focus that does not leave out the culture industries.As a company, we have never believed in the need for major investments to build initial products or services, while we have always expressed the need to experiment, play and examine unexplored paths. We have always had and have the annoying ability to cast doubt on and attempt to reconsider the status quos we come across. And indeed, this article implicitly calls for action inspired by passion for and belief in what we do, but above all for sharing and disseminating it.But beyond our own beliefs and experiences analysing customers, sharing with friends,etc., we are sure that in businesses, apart from processes and methodologies, we will inevitably have to end up talking about change in general:1. Think in terms of foresight instead of making provisions. That is, how much I can take instead of how much I hope to earn.2. Be totally or partly flexible, depending on the situation, instead of rigid in our approach to all the fields that affect our product/service.3. Tangible proactivity whereby I am the one who makes the moves and don’t wait for various customers, suppliers and agents, instead of a reactive attitude of waiting for them to come to me.4. Try out new things, embrace uncertaintyas a variable of the ecosystem and life in perpetual beta, instead of paralysis/incapacity or refusal to experiment.5. Become our customers’ travelling companions instead of merely a product services provider. Shorten the distance from our customers with a closer relationship and deeper knowledge of them.6. Use iterative processes, those which allow us to live in the context defined in the previous points, instead of linear processes and methods.The new paradigm involves foreseeing, being flexible, proactive, innovative, close to the customer and using iterative processes.Only if we accept the proposed change of perspective as something natural will we be inHow to apply Design Thinking (DT) and Lean Startup (LS) to finding new business opportunities for the culture industries of the twenty-first century