Page 138 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet138through workshops or production laboratories. That is, the physical space shows its users’ content in such a way that we can be coherent with the aim of presenting the consumer of culture in their role as producer.Our proposal generates an alternative model that does not focus on the resource but on use. That is, information becomes valuable when it is used. We thus boost the creation of value of the investment already made in information resourc- es, infrastructure and related technology. The idea is for young people to be made aware of the direct or indirect economic value generated by their production of information and action in digital spaces. For this purpose we create healthy, interactive and useful digital environments that provide the community with the ability to further their individual skills through collective development.As we have the possibility of teaching workshops at no cost, we establish a correspondence pro- gramme with our students, so that in return for free courses or laboratories they support vulnera- ble communities in our teaching programmes by giving workshops on literacy or providing other skills the centre needs such as translation, transcription of interviews or monitoring at special events. By establishing models of corre- spondence, we cultivate the sharing culture through a scheme of economic exchange between the institution and its community of students whose currency is knowledge.Content is a digital object that has been mone- tised under a scheme similar to that of contentThe transgressive power of sharing