Page 220 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015220The menu takes us to the EducaThyssen mini-site. It is developed with the same logic as the home page, reflecting the large number of projects clearly and simply and providing educational resources of high quality.The website of Acción Cultural Española recently incorporated virtual visits9 to two exhibitions, Fotos y libros. España 1905-1977 / Photobooks. Spain 1905–197710 at MNCARS and El rostro de las letras (The face of literature)11 at Sala Alcalá 31. These visits are particularly interesting as they are pioneers in Spain in the use of Tour Play and GBV (Google Business View) formats applied to culture. To put this project into practice, AC/E has collaborated with Identity, the only European company certified by Google to distribute their GBV product.The website of the Museu Picasso in Barcelona is one of the best web 2.0 examples. In 2010it received a Museums and the Web social media award for the skilful integration of the various networks into the same section of the web (“Conecta”) and the successful 2.0 content and relationship development on each of the networks where it enjoys a presence.Since 2009, when the blog was started up, it has progressively joined the various networks and has added more cross-cutting and interrelated content.The Museu Nacional d’Art de Catalunya hasa very attractive website with a dynamic and intuitive design that makes for very interesting browsing. It has digitised holdings, a blog, educational resources and a multimedia channel, among other features.A salient feature of this website is its statement of social and environmental commitmentthat can be found in the “ABOUT” section, together with other internal documents that are available for viewing (for example, the museum’s mission). Also noteworthy is its commitment to open data. The objectives are stated very clearly in its strategy for 2017, published in July 2013:The new project considers an interactive, multime- dia website, with multiple options for customising, to make the collection accessible to visitors before, during or after the visit, as well as to exclusively virtual end-users. Priority will be given to the creation of new visual and video content, special care will be taken over rules of accessibility and search engine optimisation.2.2. Social networks and blogsTwo of the web 2.0 resources most widely used by museums are the social networks and blogs. In addition to an excellent tool for dialogue with visitors, they are magnificently suited to disseminating content and broadening virtual and actual audiences.To use these tools it is necessary to have a very clear idea of the purpose of each institution, devise a communications project and establish strategies with sound objectives as the first step. The second step is to identify the institution’s assets, recognise the available resources and decide which platforms are appropriate. The third step would be to align the objectives with the available resources. This requires qualified personnel who work with the rest of the depart-Focus 2015. Museums and New Technologies