Page 244 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015244getting any visitor to the museum to act as if they were a digital curator.The method consists in providing a series of digital tools that give users the opportunity to learn a little more about each of the objects on show aside from what they can discover simply by looking at an artwork and its brief description.and 130,000 BC. The resulting image could be shared on the social media or by email.There is also hidden content, such as the possi- bility of seeing a skeleton through X-rays; or a type of periscopic view that enables users to see higher objects from different viewpoints, such as dinosaur bones.Another original use for QR codes apart from providing addition information about particular works of art in the collection was devised by the Smithsonian in connection with an exhibition on Neanderthal man. When visitors lined up the QR code with their smartphone, they were directed to a website called Meanderthal.68After taking a selfie, users could access the website to discover, by means of superimposed images, the appearance they would have had in the Neanderthal period – i.e. between 50,000The Virginia Museum of Fine Arts devised a very creative campaign using QR codes and augmented reality. To promote the exhibition Picasso: Masterpieces from the Musée National Picasso, Paris, they used a portrait of the Spanish painter made out of QR codes.69Focus 2015. Museums and New Technologies