Page 255 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015255people to visit the premises to search for thework that resembles them, thereby providing an immersive, interactive and customised experience.Applicarte100 is an application devised for museums and developed with the assistance ofthe Spanish Ministry of Industry, Energy and Tourism, in collaboration with other public organisations and the technology company Solid Gear. In addition to allowing us to obtain further information, customise our visit or create our own picture gallery, it offers the novelty of incorporat- ing image recognition technology so that whena photograph is taken of the desired work, it provides us with additional content on the work.The Cleveland Art Museum has a similar project, also as part of Gallery One, which we mentioned earlier in connection with interactive screens. One of the exhibition installations called Make a Face101 offers visitors the chance to explore the museum’s portrait collection through facial recognition software. A webcam records their facial expressions and compares them to the works in the museum’s collections.There are still only a few cases of the use of facial recognition to analyse the emotions and interests of visitors to cultural events, but we wish to comment on a curious and amusing experiment that is a mixture of play and gamification as a business model.It is being run by the well-known entertainment and humour show El club de la comedia at the Teatreneu in Barcelona:102 facial recognition technology is used to charge spectators for every time they laugh. The method consists of tablets equipped with this technology installed in the seat backs; the charge is from €0.30 per laugh to a maximum of €24 (in other words, a “pay-per- laugh” model). No entrance fee is charged.3.6 WearablesIf there is any cutting-edge technology that is constantly spoken of and arouses even greater news interest than the Internet of Things, it is wearables – a type of technology that people can wear either on their bodies or in their clothing. The best-known case is probably Google Glass and, more recently, the latest smartwatches. Itis a type of information technology which, as can be easily found, is not strictly new but, once again, the Internet and ability to transmit data have harnessed its full potential.The famous Google Glass is currently only the tip of the iceberg of all kinds of technology that are being created to be worn. Some of these wearable devices are already known for their application in fields such as sport or health,but they are spreading to all levels and sectors, including the world of culture.Make a Face (Gallery One). Cleveland Art Museum3. Technology associated with the actual visit