Page 43 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015439. Make your business grow with a digital strategy of recruitment, conversion, loyalty and bonding; integrating “the physical”with “the digital”. Implement a digital and multichannel marketing plan based on a natural positioning, giving priority to being found. Develop a plan for digital and mobile media in line with your objectives, which can be brand- ing, capturing traffic, leads or sales. And don’t forget to integrate non-digital actions into the new opportunities the digital world provides.10. Never stop innovating. Create open innovation processes with your employees and customers. Co-create proactively and also incorporate your customers into your R&D&I process.And never forget that you must start off gradually, that the best way of learning is by trial and error. And as B. J. Fogg aptly pointed out, you learn more about “winning” when you lose. Winners don’t always win, but they always learn.I would like end by sharing a thought that never fails to move me when I listen to the address given by Steve Jobs77 at Stanford University during the opening of the 2005 academic year, and which I share with my entrepreneurial students year after year.Your time is limited, so don’t waste it living some- one else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.ReferencesÞ http://www.dosdoce.com/upload/ficheros/ noticias/201409/modelos_de_negocio_pdf. pdf http://www.inesdi.com/vademecum-pro- fesiones-digitales-2014/Joana Sánchez