Page 54 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet54book sector regard the development of book sales:I therefore regard the main challenge of the book world as being able to adapt quickly to these immediate changes that are occurring in the approach to reading and authors.Nowadays building a permanent relationship with readers is a basic challenge that is fully achievable in a digital strategy.MuseumsThe main challenge museums must address today is being capable of creating new audienc- es, while managing to maintain their existing audiences and encouraging the latter to adopt a more active attitude.Demand for interactive experiences in museums and art galleries is also a fact. Technology is therefore essential to achieving this interactive experience that audiences seek during and after the visit.Another of the principal challenges thus lies in being able to harness the power of the Internet to work on user experience, for example by:• Encouraging live streaming of events (such as exhibition openings) and the creation of video channels.• Providing recordings.• Facilitating file downloads.• Offering spaces personalised according to interests.I find the development in major publishers’ profit margins, published in the same study, to be equally explicit:Inbound for the cultural world