Page 70 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet70I will stress once again that the importance and validity of a digital model, in which big data plays such an important role, is realised when a digital strategy oriented to making people the centrepiece of all digital activity is developed. It is here that integrating big data into the strategy of generating leads and consequently nurturing them over the various stages makes full sense.Recommended readingSotheby’s Exploring the extraordinary: http:// www.adobe.com/content/dam/Adobe/en/ customer-success/pdfs/sothebys-case-study.pdfNasty creatures: http://nasty-creatures.com/ The customer is in charge: The future of thedigital experience12 (Interbrand)Inbound Marketing in 2015http://increnta.com/blog/inbound-market- ing-en-2015http://info.elementthree.com/tactical-thursday- can-i-just-do-inbound-marketinghttp://info.elementthree.com/blending-the-art- and-the-science-of-inbound-marketingTweeters@jpgimenezr: Juan Pablo Giménez. Founder of Sherwood The Tribe. Tech entrepreneur and investor.@amanyez: Adrián Máñez. General manager of Increnta.@dharmesh: Dharmesh Shah. Entrepreneur. Founder / CTO @HubSpot inbound marketing and startup blogger at http://onstartups.comInbound for the cultural world