Page 96 - AC/E's Digital Culture Annual Report 2015

961.3 The creation perspectiveThis high-flying mapping will end with a brief note about how creators view the current con- text. Most sectors believe that it is a good time for creation, with higher than pass rates similar to those of previous years in all sectors (Observa- torio de la Cultura, 2013b:7). Therefore, the crisis does not appear to be a determining factor in this field.hopeful: falling sales of certain products, smaller audiences for certain shows, and so forth, and the emergence of forms of entertainment that are posing a risk to traditional consumption. Nevertheless, we believe that, despite whathas been described, the current context offers the culture industries a host of options. It is nonetheless necessary to begin with a changeof approach in order to be willing to embrace new tools and methodologies that provide these opportunities. Before that, a few general lessons that we wish to share with readers.The culture industries must be willing to embrace new tools and methodologies to take advantage of the opportunities offered by the current context.1.4. Why do certain products fail? A few lessons learnedWe do not intend to postulate or establish dogmas on the right way of doing business. We merely wish to offer readers a few lessons that we have learned from our experienceas entrepreneurs, innovation consultants for various companies (large, medium-sized, small) and our own personal adventures in building products or services at Thinkers Co., a design and innovation agency.Lesson one, it is necessary to change tradition- al conceptions of how to develop products or services. It is generally thought that a failed idea is the result of poor development or execution; however, in a high percentage of cases theSource: Observatorio de la Cultura, 2013 CURRENT MOMENT OF CREATION CuisineLiteraturePhotographyDesignFashionTheatreVisual artsArt videoArchitectureDanceClassical and contemporary music CinemaPopular musicOVERALL ASSESSMENTAnyone might think from what we have seen so far that with the abovementioned cultural landscape many sectors have little reason to beCultural business models on the InternetHow to apply Design Thinking (DT) and Lean Startup (LS) to finding new business opportunities for the culture industries of the twenty-first century