Page 141 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014BERLIN PHILHARMONIC ORCHESTRAAnnual Report entitled, “Tensions and trends in digital culture”.The model consists of the streaming of their concerts on a pay-per-view basis. This system, which has been in operation for four years, has enabled them to expand their archive to the point where, today, it is an attraction for spectators, not only for the live concerts, but also for their entire concert archive. In all this time the fee has only been modified once and at the present time this is calculated by time viewed on a flat-rate basis. There are “tickets” for a day, a month, for a year.The BPO promotes its concerts through the social media. The main window is Facebook, with more than 500,000 followers, and YouTube, only for promotional videos of three or four minutes. A secondary position is occupied by Twitter, with more than 50,000 followers.OPERA HOUSESMetropol itan Opera House (NewYork)The Met was a pioneer for the high definition systems and distribution of signals to cinemas around the world, although most of them were located in the Unites States or in Canada. They started in 2006 with a performance of The MagicAC/EFlute. During the last season the operas transmitted by the Met in this manner were seen by 2.5 million people in 54 countries around the world achieving an income thereby of $20 million, which it shares with the artists and workers at the opera house. According to The New York Times, it is the only institution to have made this kind of activity profitable. http://www.metoperafamily.org/metopera/liveinhd/ LiveinHD.aspx?nav=topThese transmissions are the basis of its on-demand service and the future publication of its operas on DVD which it always markets together with abundant additional material such as behind the scenes interviews, reports about the stage setting and so on. This material can usually also be seen during the intervals of live opera performances and the service also has a corresponding application for iPads. http://www.metoperafamily.org/ondemand/ index.aspxFOCUS 2014: THE USE OF NEW TECHNOLOGIES IN THE PERFORMING ARTS2.2 THE COMMERCIAL EXPLOITATION OF PERFORMANCES AS AN AUDIOVISUAL PRODUCT CURRENT PAGE...METROPOLITAN OPERA141