Page 142 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014LIVE STREAMING AT THE ROYAL OPERA HOUSERoyal Opera House (London)Like the Met, the Royal Opera House streams its signal of various of the season’s performances to high definition cinemas. This also enables the segmented promotion of its performances as was recently the case with the ballet Don Quixote which was promoted amongst the Opera House’s Spanish devotees through newsletters and the social media.The Royal Opera House’s high-definition signal distribution of its performances has a global reach. Its Web site provides a calendar of its live performances and lists the cinemas at which they can be seen. There is a search engine that indicates the cinema closest to your place of residence. Over the course of the last season it distributed the signal for nine productions which were seen in 38 countries.http://www.roh.org.uk/cinemasOther similar services are provided by the Glyndebourne Festival Opera (http:// glyndebourne.com/production/tristan-und-isolde-AC/E0), which reached an agreement with The Guardian newspaper for the streaming of one of its operas during each of the last two seasons. The Teatro Real in Madrid has a video on demand service through the Palco Digital platform (http:// www.palcodigital.com/) in combination with live streaming to high definition cinemas. Palco Digital can only be accessed via the Internet and has not yet designed an application for other devices such as mobile phones or tablets. La Scala in Milan and the Bavarian State Opera have also adopted the same policy of streaming some of their performances to high-definition cinemas.AUDIOVISUAL PLATFORMSMed ici.tvhttp://www.medici.tv/This is a Web platform for musical and operatic content. Each year it streams around 80 live concerts which are free as a result of sponsorship and agreements made with the various concert halls and opera houses. It has an on-demand video library containing a thousand videos that are available viaFOCUS 2014: THE USE OF NEW TECHNOLOGIES IN THE PERFORMING ARTS2.2 THE COMMERCIAL EXPLOITATION OF PERFORMANCES AS AN AUDIOVISUAL PRODUCT CURRENT PAGE...SCREENING OF PERFORMANCES AT THE ROYAL OPERA HOUSE142