Page 147 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014SOUNDCLOUDIt combines excellent pre-concert information, ticket sales close at hand and the BBC’s recordings that are available for one week. Dialogue focusses on Facebook (with 27,000 followers) and Twitter (28,000 followers). For the last season an image line was developed, in connection with Instagram, to promote the concerts, also distributed by Facebook and Twitter, so that the images could easily be re- sent to others.SoundcloudSocial network that brings together the collected podcasts of lectures and round table discussions on each of the works programmed by the Royal Opera House.https://soundcloud.com/royaloperahouse? utm_source=wordfly&utm_medium=email&utm_ca mpaign=2013_Oct_Cinema_DonQ_Spain&utm_con tent=version_A&emailsource=17467AUDIENCE SEGMENTATIONMercat de les Flors (Barcelona)http://mercatflors.cat/esAudience guidance and segmentation. There are few artistic entities where this approach can be seen right from the moment the visitor first enters the Web site. Whether it is for the first time or if someone is looking for a plan for small children, or if one is a fan wanting to share experiences with others, the Mercat de les Flors website will lead in different ways to participation in the centre’s artistic life.AC/EA notable case is the “Ambassadors” programme, which deals exclusively with all those ready to spread the word about what has been programmed at the Mercat. They are, as it were, unofficial representatives, who also usually have a blog where they can share their experiences with others. (http://mercatflors.cat/es/publicos/embajadores/) Also interesting is “We are all the Mercat”, a videoblog showing the experiences which some members of the audience recorded in words or on video. http://25anys.mercatflors.cat/lang/es/CROWDFUNDINGCrowdfunding is a new way of obtaining funding to enable certain projects to go ahead, with the particular characteristic that it is done collectively. If someone likes a particular idea or finds it interesting, they can donate a certain amount of money to be used to set the project up. The process is very simple: someone has an idea (any idea, from writing a stage play, staging a forgotten work, composing an opera and staging it or some choreography that a company has been trying to doFOCUS 2014: THE USE OF NEW TECHNOLOGIES IN THE PERFORMING ARTS3.1 THE USE OF NEW TECHNOLOGIES TO CREATE A COMMUNITY CURRENT PAGE...MERCAT DE LES FLORS147