Page 148 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014VIDEOBLOG AT MERCAT DE LES FLORSfor years) and then they show it on some digital platform. Hundreds of users see the idea and if they like it they can support it financially, with whatever amount they wish. When the target sum has been reached, the money is collected from the users and they are usually given some recompense proportionate to the donation (such as a ticket to see rehearsals of the work).In November 2012, the innovation laboratory of RTVE (the Spanish state broadcaster) drew up a report analysing the situation in Spain of the crowdfunding model (http://lab.rtve.es/ crowdfunding-espana/). According to this datamap, publishing projects are the ones that have most success (81.1%), followed by musical ones (79.1%), the latter being the art-form that most often seeks this type of funding. It also concludes that the highest failure-rate is that of low-budget projects, as these figures show: with over €50,500 (0), €30,000– €50,500 (3), €15,000–€30,000 (9), €10,000–€15,000 (17), €5,000–€10,000 (96), €2,500–€5,000 (220), and under €2,500 (417). Catalonia is the region with most crowdfunding projects, with 52% of the Spanish total. The success rate for projects in Spain is 73%, compared with the European average of 80%.This way of funding will become more and more normal in the cultural sector, since the ongoing economic crisis presages a lengthy period without any return to the levels of support for cultural projects formerly provided by the public authorities.AC/EAs Esteban Trigos mentions in his article “Cultural sector marketing and consumption through digital technology”, we are today in a scenario in which most of the crowdfunding projects in Spain are cultural ones, connected with the audiovisual arts, music, film, performing arts or literature. There are as many as 60 platforms, of which we should mention the following: Lanzanos.com (http:// www.lanzanos.com/) is a website devoted to seeking funding for “dreamers” who can turn their ideas and projects into reality. However, not all of them will see the light of day. A candidate project is sent to the website where it enters the area called “La Caja” (the box). Only projects that receive a majority of votes in favour will eventually obtain the requested money. In return, the sponsors—anyone who wants to contribute anything from €1.00 to €250, depending on the project, will receive acknowledgements from the applicants in proportion to the amount contributed. Working in a similar way, Goteo.org (http://goteo.org/), is a social networking site for monetary contributions and distributed cooperation. Verkami (http:// www.verkami.com/) specialises in creative projects. This platform works in a similar way to the ones already described: a project is published and is given a page to describe all the details: what it is, what it consists of, how much money is needed and how it is to be distributed. The applicant has 40 days to collect the necessary money and thus be enabled to carry the project forward, in return for which the patrons receive some sort of recompense.Der Kaiser von Atlant ishttp://www.verkami.com/projects/6041- representacion-de-el-emperador-de-la-atlantida- opera-de-viktor-ullmannIn October, the Asociación Aragonesa de la Ópera was able to stage this little-heard and little-known opera by Viktor Ullmann, which he wrote in a concentration camp before arriving at Auschwitz, where eventually he died. The association instigated a crowdfunding campaign on the Verkami website and achieved its aims: it collected €5,420 of the €5,000 that had been sought through promotion on the Web and in the social media.FOCUS 2014: THE USE OF NEW TECHNOLOGIES IN THE PERFORMING ARTS3.1 THE USE OF NEW TECHNOLOGIES TO CREATE A COMMUNITY CURRENT PAGE...148