Page 150 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014NATIONAL THEATREPROGRAMME PROMOTIONNat ional Theatre (London)http://www.nationaltheatre.org.uk/discover-more/ backstage/videosThe theatre’s website includes a video channel to bring audiences closer to all that world that is not seen but which is just as fascinating in its way. Creative activity backstage can be just as interesting as the work itself. These videos let members of the audience understand the role of the many creative people who never appear on stage but without whom the performance would not be possible.Your Digital Double, by Headlong (UK)http://www.digital-double.com/digital-double/http://headlong.co.uk/work/1984/#detailsThe Headlong theatre company, from the UK, has promoted its adaptation of George Orwell’s novel 1984 through a Web application. Whoever accesses it can check out their “digital double”, that is to say, everything Internet companies know about us through our search engine enquiries, access and on- line purchasing history. “Big Brother is watching you.”AC/ELivekritik.de (Germany)German website that collects the opinions of the public about the programming of the performing arts in five regions of the country. Those particularly recommended by the public are displayed conspicuously. http://www.livekritik.de/Stage Entertainment (Germany)https://itunes.apple.com/de/podcast/stage.tv/ id639547160Theatre and performing arts company that manages twelve theatres in five German cities, five of them in Berlin, such as the iconic Theater des Westens and the brand-new Theater am Potsdamer Platz. The methods used to promote its productions include a podcast channel on iTunes, where it places audiovisual news produced by the Stage company itself of the works staged in its theatres, showing images of the premiere, opinions from famous people who go to see productions, etc. It is interesting that, instead of making a podcast for each theatre, they are made under the company’s logo for all of them. All the images used are watermarked with the logo of Stage TV.FOCUS 2014: THE USE OF NEW TECHNOLOGIES IN THE PERFORMING ARTS3.1 THE USE OF NEW TECHNOLOGIES TO CREATE A COMMUNITY CURRENT PAGE...LIVEKRITIK.DE150