Page 109 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015109Notes1. Juan Gasca is CEO of Thinkers Co. and José Manuel Jarque is Senior Project Manager of Thinkers Co. (http://www. thinkersco.com).2. An example is the challenges to beaddressed by sectors such as finance. In this connection we recommend reading, as an introduction to the subject, the report by the Lantern consultancy firm sector finan- ciero: 9 preguntas para su transformaciónen: http://www.lantern.es/white_papers/ sector-financiero/?lang=en. The nine questions they ask are: (1) Why should we think about doing things differently? (2) Are we being disruptive? (3) Is the customer the focus of our innovation? (4) Are we making use of customer experience design to compete better? (5) Are we really innovating in our products? (6) Are we making the most of the full potential of mobile devices? (7) What is the future of our network of branches? (8) Do we know how to integrate the social media and Web 2.0? (9) Are we prepared to innovate?3. According to Carlos Scolari (2014), “within the new generation of consumers, there isa sector that is committed to going beyond that role and becoming media prosumers. These are the prosumers who will take over a story world and extend it by creating new characters and adventures”.4. For an outline of the different business models based around culture and the digital, we recommend Dosdoce’s report Nuevosmodelos de negocio en la era digital at http:// www.dosdoce.com/articulo/estudios/3924/ nuevos-modelos-de-negocio-en-la-era- digital/5. An example in Spain is Yomvi Televisión, which provides consumers with a multi-channel experience by allowing them to consume content from any device and whenever they want. In the field of applica- tions, the experienced offered by the Ever- note app is perhaps one of the most notable. Proof of the significance and relevance of multi-channelling is WhatsApp’s recent announcement of a web service accessible from any device (La Vanguardia 16 December 2014: WhatsApp se podrá usar en ordenadores en 2015, http://www.lavanguar- dia.com/tecnologia/moviles-dispositivos/ aplicaciones/20141216/54421875104/ whatsapp-ordenadores-2015.html).6. According to Alfons Cornella’s definition, “infoxication is an excess of information. It is therefore the same as information overload. It is always being “on”, receiving hundreds of pieces of information every day to which you cannot devote any time”. At http:// alfonscornella.com/thought/infoxicacion/7. “The Observatorio de la Cultura carries out a half-yearly survey on the state of affairs with a panel of experts consisting of leading professionals in Spanish culture: writers, artists, directors and actors, musicians, architects and creators in all fields; managers of foundations, directors of museums and cultural centres and institutions; publishers, producers, promotors, gallery ownersJuan Gasca and Jose Manuel Jarque Muñoz