Page 110 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet110and people responsible for the cultural industries; exhibition curators, cultural managers and sector professionals, as well as those responsible for cultural areas and institutions in the central, regional and municipal government” (2013b).Its report consults public and private cultural organisations and the various organisations are divided into four types: “Museums (museums and exhibition halls, to which access is often free of charge, with revenues from ticket sales, catalogues, shop); Shows (theatres, cinema, concerts, specta- cles; revenues from ticket sales); Publishing (books, records, DVDs: sale of copies); Centres (multidisciplinary centres, combi- nation of some of the previous formats)”.8. The three days of discounted cinema tickets known as the “Fiesta del Cine”, to cite one case, has brought up for discussion the ques- tion of whether the drop in cinema atten- dance is related to factors such as piracy or others such as the price of tickets. In this connection, see El País (30 October 2014): “El récord de la Fiesta del Cine reabre el debate del precio de las entradas” at http:// cultura.elpais.com/cultura/2014/10/30/ actualidad/1414700853_184092.htmOn the question of VAT, for example, in the report by the Observatorio de la Cultura (2013a) various cultural agents underline the impact it has had and what strategy they have used: “In the opinion of approximately half of those polled, the effect has been determining and highly negative on shows most dependent on the box office (theatre,cinema, concerts), amounting to the “last straw” for the sector (an expression repeated several times). For the other half, the increase has not had a major effect on their audiences, including the publishing sector (no VAT rise), free activities or those which have decided not to reflect the increase in their prices”.9. As we read in La Vanguardia (15 December 2014), “Various studies show that Internet users prefer to share material privatelyto doing so in open networks, whose activity can be better controlled” at http:// www.lavanguardia.com/tecnologia/ internet/20141215/54421436357/partic- ipacion-social-oscura.html. So although influence and presence in the social media is important, it is by no means the placein which to work on capturing our users’or customers’ real needs and opinions.For further details, readers can download the report to which the Barcelona daily newspaper refers from RadiumOne’s website through the following link: http://info. radiumone.com/rs/radiumone/images/ RadiumOne_DarkSocial.pdf10. A good summary can be found in the ZDNet article (1 December 2011) “Design thinking: A new approach to fight com- plexity and failure”. At http://www.zdnet. com/blog/projectfailures/design-think- ing-a-new-approach-to-fight-complexi- ty-and-failure/14977?tag=content;siu-con- tainer11. Idem, note 3.How to apply Design Thinking (DT) and Lean Startup (LS) to finding new business opportunities for the culture industries of the twenty-first century