Page 206 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet206require applicants to complete an initial training module and complete online tests as well as to upload a video of themselves talking about an artwork that they learned about. Applicants that are successful with this are reviewed and then if further selected would be invited to have onsite interviews. Once hired staff would be required to complete several additional training modules before they are ready to go into the galleries.The online Broad Training System will be built around a tiered approach which motivates staff to1. enhance and broaden a set of professional skills2. acquire deeper art knowledge, and3. Increase their ability to self-manage.Incentives for progression through this tiered system include:• increases in compensation• promotion to a higher tier• earning badges or some form non-tangible recognition• ability to give toursProgression through each tier of the systemwill ensure Broad gallery staff are practiced, knowledgeable, and able to engage visitors and using their personal tablet they can provide more than information about the art and architecture. They can provide the same services as lobby staff including providing tickets to a lecture aboutan artist that the visitor has taken an interest in, tickets to local institution or being able to add points to their loyalty card. This is more than normal museum gallery staff, it’s like the museum version of a concierge service at a 5-start hotel. Training will meet institutional needs for staffing and visitor relations. It will also provide staff with motivation and opportunities to refine under- standing and experience in museum education, audience engagement, and team management.Using their personal tablets, employees can provide information and offer more services to people during their visit.Training modules will include but are not limited to Customer service, Engagement, Emergency/Crisis management, how people learn, teamwork as well as specific art knowledge about the collection.The Broad sees a number of opportunitiesfor collaboration with contemporary art organizations and education and culture-focused organizations nationally, including MCA Chica- go, Google Cultural Institute, Coursera, Khan Academy as well as other potential partnerships.E-paper labelsThe Broad in partnership with the Museum of Contemporary Art at Chicago and other muse- ums is exploring the use of E-paper labels in the galleries and the potential for engagement that is possible with dynamic wall text...∫ be it for a special children’s treasure hunt tour, large textPractice not theory: a new art museum in the digital age