Page 207 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015207for tour with visually impaired guests, dynam- ically displaying tweets, temporary content,an artist intervention or some use yet to be defined. With the recent release of new E-paper technology that claims 300 dpi resolutionwith the similar low power of existing E-paper systems. We are exploring first the ability for art museums to create E-paper wall labels that do not look particularly technology based, i.e. they cannot easily be noticed when used with regular print labels. This involves industrial design and testing of the graphic quality of the screen. Next we will explore the systems we need to drive multiple screens in a museum environment and how to tie the screens back to the collection information system and then finally explore the ability to allow visitor interaction with the labels via a smartphone or other interface.Loyalty systems and GamificationIn 2012, the Dallas Museum of Art (DMA) launched an effort to transparently and con- tinuously monitor the long-term engagementof visitors with the museum. Dubbed DMA Friends, the approach emphasizes the repeat participation of visitors with the museum’s collections and programs, offering customized rewards in return for frequent engagement.5The Broad, like many other free museums including the DMA, is interested in the data that can be collected and how it can assist in making information available to repeat visitors in a contextual way as well as reinforcing engagement and learning. We are exploring the creation of a simple loyalty system as part of our app deployment which would generate pointsfor repeat visitation, event attendance, partner visitation and cultural engagement overall.Digital signageThe Broad is also exploring digital signage opportunities for Digital Signage in its lobby where its curved walls would take particular advantage of new curved LCD technology as well as in outdoor areas near the museum.ConclusionWhen The Broad opens in 2015 it will exhibit many contemporary artworks by living artists. As a collection it has a simple legacy of being one of the most prominent collections of postwar and contemporary art in the world and as a pioneering lending library of contemporary artworks since 1984, dedicated to increasing access to contemporary art for audiences world- wide, the foundation has made more than 8,000 loans to over 500 museums and galleries around the world.With this new 120,000 square feet (11,100 square meter) museum featuring 50,000 square feet (4650 square meters) of pubic galleries opening in 2015, The Broad has the opportunity to create a new legacy as a contemporary art museum that connects with its global community and focuses its energies to provide what that community needs, on their terms and to efficient- ly making public access to its collections onsite, through loans and online pervasively available. What more could John Cotton Dana ask for?Rich Cherry