Page 215 - AC/E's Digital Culture Annual Report 2015

2. Web technologyThe Internet has been gaining ground since the 1990s as a place in which to find any kind of information, be it social, political, recreational or cultural. The transition from web 1.0 to web 2.0 has provided added value, causing users to cease to be mere consumers of information and become creators. It marks a shift from one-way use to social use, appealing to collective intelli- gence and the joint creation of quality content.Museums have accordingly had to adapt to the new ways of doing things that have arisen from 2.0, and have achieved very good results: in boosting the dissemination of their programmes and content, or in reaching millions of users anywhere in the world with just a click. These new tools have forced institutions to adopt strategies and projects that give a say to the users with whom they now engage not only physically but also digitally.The success of museums’ websites and their presence in networks, blogs and other media largely depend on the variety of initiatives launched, a suitable presence of museumson different platforms, a change in mentality brought by speaking to the user on a one-to-one basis in a context that is real but not physical, offering what your digital audience is asking for and generating dialogue.2.1. WebsitesMuseums’ websites have undergone significant developments with the transition to 2.0 – from the days when we could find basic information on opening hours and location to today’s examples which, in addition to this practical information, offer a large number of possibilities that enrich our visit to the institution and even allow us to carry on sharing and taking part in activities after the visit.