Page 217 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015217the images are high resolution and allow each piece to be admired in detail. Users can create their own gallery, share it and download the images under Creative Commons licences. These licences signify major progress, as it means that the images can be used legally. Many museums have not yet been able to take this step, either for legal reasons or for fear of how the images might be used.With high-quality content and accessible basic information, the museum also enjoys a presence on social networks, has digitised its catalogues and allows its apps to be downloaded free of charge.The Walker Art Center redesigned its website in 2011, marking a turnaround in what a muse- um’s approach to the Internet should be. It is characterised by a design with an editorial focus which might initially seem crowded, though it is easy to navigate it efficiently.This centre’s website not only promotes its own content, but also provides related information from other institutions and sites such as maga- zines and blogs. It is a website that generates dia- logue on contemporary art, and is a landmark in its field, independently of the actual visit.4The website of the Van Gogh Museum in Amsterdam was redesigned in 2014 and recently re-launched. The project was awarded to the winning bid in a public tender.The team had a clear concept: to design a site that would reflect the museum’s mission and make content accessible to all kinds of audienc- es, so as to ensure the maximum disseminationof the work of the artist in order to inspire and enrich.Website of the Van Gogh MuseumThe design is similar to that of the Rijksmuse- um’s website, based on determining which tasks are the most important and should therefore feature on the home page: planning the visit and inspiring through information and interactive stories about the painter.The meet section engages visitors with special stories about the work and life of Van Gogh. Each story has been specially written and designed for the website and provides new approaches to the work of the artist and his contemporaries.The different tabs provide clear and concise information designed to meet the needs of first-time visitors as well as useful information for users who are already familiar with the museum and are looking for specific content. This required a major effort from the team to ensure that the site’s structure is accessible and attractive to all kinds of audiences.The new website of the American Museumin the United Kingdom has been designed by Thirty8 Digital. Its design is clear and unclut-2. Web technology