Page 224 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015224instagramers, to name but a few examples. The requisite is they must have repercussions onthe social networks and therefore must use the hashtag to compile and share all the information produced when the invasion is over.The next event is scheduled from 24 April to 3 May 2015. This is therefore a grassroots project that is underpinned by the wish to enjoy muse- ums and to secure their involvement.19Also in Italy, specifically Rome, the Galleria Nazionale d’Arte Moderna has launched an action that uses selfies to attract younger audienc- es and disseminate its collection: #Selfiedautore.Photographs taken in the gallery were shared on its Facebook profile, where fans could vote for them by clicking the “like” button. A panel of experts chose the best five photographs, which were required to be creative and original. The prizes were awarded at a ceremony held at the museum on 8 February 2015. A video has been produced with the best 50 to show on the museum’s channels.The gallery also began 2015 with another action linked to the emotions its works elicit in Internet users. They idea is to encourage more creative and participatory involvement in its networks, getting the public to enjoy heritage.On the international scene, especially in English-speaking countries though they have now been adopted by most institutions for informative purposes, blogs are a tool that has been standard practice for several years. They have proven to be an excellent aid for dissem- inating collections, activities, exhibitions andeven studies and research on related themes, and for getting the community to participate, thereby encouraging the co-creation of content, discussion and debate.All kinds of museums have adopted the use of blogs: science, history, art, etc.One of the most significant and highly valuedis undoubtedly the Museum 2.0 blog.20 The author Nina Simon is executive director of the Santa Cruz Museum of Art & History (Califor- nia). She is specialised in designing and inves- tigating initiatives for making museums more participatory and social places. Proof of this is her book The Participatory Museum,21 which has enjoyed great success among sector professionals and has been a source of inspiration for projects in their own museums.The Met in New York is one of the museums with the most blogs that are accessed from the home page of the website.22 With a total of ten different blogs, the museum disseminates, shares and co-creates high-quality content. These blogs are written by professionals from the museum, “guest bloggers”, artists and students in residence or teenagers who report their impressions on art and the institution itself.The “Digital Underground” blog is very relevant to this study. In it the people in charge of the digital media department tell of their initiatives and activities and invite readers to ask questions and comment on the museum’s digital strategies.The blog of the Brooklyn Museum23 is designed as a space for reflection and discussion and invites the whole community to take part byFocus 2015. Museums and New Technologies