Page 226 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015226in 2013. Taking the form of a game, it consisted of displaying a detail of a work on these profiles and inviting followers to guess which work it was from. What is more, every so on Internet users were given clues for searching for the work in the online gallery that can be found on the museum’s website.The managers of the museum’s social media stated that the purpose of this initiative is “to foster and guarantee public access [to the works] and facilitate their study by researchers. To promote knowledge and dissemination of the works and of the identity of the historic heritage in the museum’s care, helping develop educa- tional programmes and cultural dissemination activities”.29The Museo del Romanticismo has carried out many initiatives from its social media profiles. Its virtual community has grown significantly since it set up its profiles in 2010, and actual visits to the museum’s premises have likewise increased. Its originality, proximity and commit- ment to its community have earned recognition for its work from professionals and Internet users. With accounts on different networks– Facebook, Twitter, Flickr, Instagram, Four- square, YouTube and the more novel Spotify – it has diversified its actions, adapting them to the characteristics of each network and accordingly offering both Internet users and actual visitors an enriching visit by making known its extensive and highly varied collection.Some of the initiatives worth stressing are #UnDía, which shows the functioning of a few of the museum’s departments, #GastroXIX relat- ed to the piece of the month in October 2013– the dining-room service – and #tuitdelectura on Oscar Wilde’s Portrait of Dorian Grey.The Fundación Lázaro Galdiano is also very active on the social media. An example of its initiatives is #365motivosparavisitarnos, with which the museum’s Community Managers share the highlights of the collection with audiences, encouraging them to comment and share their favourite works.30The Museo Cerralbo has devised initiativesthat have been very well received, such as #EncuentroSecreto, carried out last September. Internet users accessed the website and filled in a form. The next step was to publish a tweet with the hashtag #SoyCerralbiano. Those who were selected attended a concert by the Quiroga string quartet on the museum’s premises and received mementoes. During the concert, tweeters were able to share the experience with their followers.31With the Facebook initiative #Museoenlunes, the institution provides information via this social network on the work carried out therethe day it is closed to the public. #ElMadrid- delMarqués, another Facebook initiative, seeks to make known Madrid businesses that were already running during the marquis’s day and remain alive in some way or another. It has been very well received by the public and shopkeepers and ties have been established with residents of the neighbourhood and with the city. #Conlos- brazosabiertos, which runs simultaneously on Facebook, Twitter and Pinterest, aims to put a face to the museum’s staff, conveying the human element that is so necessary in virtual space. Employees show their favourite piece and invite the public to visit the museum to see it.Focus 2015. Museums and New Technologies