Page 228 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015228Along the same lines as the Museu Picasso, the Museu Nacional d’Art de Catalunya recently started up its own blog.35 It has already pub- lished more than 30 posts in three languages (Catalan, Spanish and English). The blog not only focuses on the museum’s activity but also addresses subjects such as exhibition design, cultural marketing, technology applied to muse- ums and culture, among others. It is a collective blog in which museum professionals and guest bloggers take part.A particularly interesting initiative is that of theCCCB (Centre de Cultura Contemporània de Barcelona). Its website does not have just one blog but two: VEUS CCCB and CCBLAB. This allows it to create more specific content making these blogs very interesting both to the general public and to professionals in each field.36In the CCCBLAB blog the authors are the museum’s workers and external professionals with career paths related to the content of the blog. This content is under a Creative Commons licence and can therefore be shared freely, remixed and enriched with collective knowledge. In 2013, CCCBLAB’s blog was awarded the prize for the best blog in Catalonia in recogni- tion of the work of the team that manages it.A very interesting initiative is the blog entitled VEUS CCCB es TU VOZ. Started up in April 2011, it invites anyone interested in the insti- tution’s proposals to submit their texts, which must meet certain requirements and are then published by the museum’s workers.Lastly, in April 2013 LABoral Centro de Arte y Creación Industrial began a collabo-rative blog, LABlog,37 exclusively for external professionals. It is a pioneering experience in Spain that is enjoying considerable success. The eight bloggers, with different profiles ranging from museum layout design to curatorshipand artistic creation, deal with the institution’s activity from a fresh and different perspective to that of its employees. LABoral also has a specific FABlab Asturias blog that disseminates the different activities and proposals carried out by the FABlab.2.3. Digitisation of contentThe digitisation of book content and images is a topical issue for all museums that are using web technology. The main purpose of museums having an Internet presence is to reach a global audience that could be located anywhere inthe world (it does not matter how far from the actual installations). Therefore, the only way of accessing the objects in collections is through photographs, and the way of obtaining true and reliable information is through documents generated on collections.This is a major opportunity for museums to create opportunities for expanded knowledge, remixes and generation of new content, using collective intelligence and co-creation. That anyone should be able to access information, transform and share it is undoubtedly a priority for any cultural entity.We thus find different problems that must be solved in coming years, and which a few museums are already addressing by managing to share their content with the virtual community that supportsFocus 2015. Museums and New Technologies