Page 27 - AC/E's Digital Culture Annual Report 2015

How to encourage entrepreneurship in the culture sectorJoana Sánchez, @ejoanaEntrepreneurship is an attitude; it entails creat- ing opportunities where others see problems;it also means managing with a high degree of uncertainty.The Internet and new technology are changing everything in their path and redefining both society and the business models of most eco- nomic sectors: they have an impact on citizens, consumers and customers. This is thereforea natural environment for entrepreneurship. Everything is being reinvented and if we are aware that a business model is what describes the logic of how an organisation creates, delivers and captures value, technological entrepreneurs provide a major opportunity for identifying new business models in the culture sector.This article sets out to debate and reflect on how to improve relationships between technologicalstartups and culture sector organisations in order to jointly establish areas of strategic collabora- tion.In the current situation of budgetary restric- tions, the collaboration that can be established between cultural entities and startups goes much further than possible financial investments: the joint definition of new business models.A closer relationship with future entrepreneurs of the twenty-first century will not only enable companies of the culture sector to gain access to new and innovative products and services, but will provide them with greater knowledge of the adversities of business models in the digital economy.