Page 29 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 201529new platforms based on entrepreneurial social networks and virtual platforms; new opportu- nities are arising for delivering more value and better experience to customers and how we communicate with them; and at the strategic level we are witnessing how business models are changing, leading to a collapse in organisations’ structures and traditional supply chains.Faced with this major reality of the new digital age, once again entrepreneurs have the oppor- tunity to reinvent not only business models but organisations and new ways of exercising leadership. The new enterprises of the digital economy are:1. Enterprises with a more humanised approach, which are capable of creating “brands with a soul” that can be cherished by their customers.2. Enterprises providing new customer expe- riences aimed at getting consumers to take part, co-create and engage.3. Enterprises with new competitive advantag- es, new products, services or business models that are truly unique and exceptional.4. Enterprises with a deep-seated innovation culture that pervades the whole organisa- tion.5. Enterprises with a culture of internal collab- oration and with empowered employees.6. Enterprises that are highly efficient in all internal process: R&D, production, sales,marketing, HR, customer services, quality, finance... as well as in their structure and organisational management systems.This is what is understood by a liquid organisation. They are based on the concept of Bauman,1 who coined the theory ofthe liquid society, that which is capable of adapting to constant change.7. Enterprises directed with data analysis in all areas of the company and which encourage the use of big data in order to convert data into knowledge and decisions.8. Enterprises with new channels, and with better customer knowledge and participation.In the digital age, entrepreneurs have the opportunity to reinvent business models, organisations and new ways of exercising leadership.An ecosystem of entrepreneurs requires a group of coordinated factors for fostering new disruptive models:• Mentors, people who help entrepreneurs structure their ideas and prepare a project.• Business incubators. Incubators2 are collaborative environments that incorporate entrepreneurs with entrepreneurial projects at an initial stage of creation in order to help them develop into a business model and an enterprise, such as IAC,3 Grupo Intercom,4 DaD5 or Grupo ITnet.6Joana Sánchez