Page 274 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015274tura 2013 contest from the Institut de Cultura of Barcelona for the most innovative concept and the app most voted on by the public. It was also presented by Ana Luisa Basso at Museum Next 2014, with very good reviews.Browsing with this application makes it possible to view itineraries created by other users or by experts. It provides additional information on each work in the form of texts or multimedia content.This application is based on users’ confidence in the recommendations of other users or friends. It might be said that it functions by “wordof mouth”, which is one of the most effective means of disseminating content and attractingnew audiences. The fact that users can create their own itineraries significantly enriches the possibilities of the visit by providing a host of visions, concepts and subjects, encouraging more visits. With Unique Visitors the user ceases to be a passive recipient and begins to produce content, going from consumer to prosumer.A company that is developing European-wide augmented reality applications generally focused on heritage, tourism and museums is 44 Screens.160 This French company based in several European countries, among them Spain, has developed applications for the Mobile World Centre in Barcelona and the Museo de las Ciencias in Valencia, putting the latest AR innovations at the service of culture.Focus 2015. Museums and New Technologies