Page 292 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015292of involving the public in curatorial matters and of making the museum’s holdings known to the virtual community.These projects are a way of capturing audiences – not only virtual but also in the physical envi- ronment – who are attracted by initiatives of this kind that invite them to take part and visit the result on the museum’s premises.Pantalla Gobal198 (Global screen) is a project begun in 2012 and inspired by the book with the same name by Gilles Lipovetsky and Jean Serroy. It proposes an exhibition format that combines virtual and physical. It is an open, developmental and shared project devised by the CCCB of Barcelona.The virtual platform created for this project requires the involvement of the public in the different stages of the exhibition process: incu- bation, in which you can create your own work and submit it so that it becomes part of the exhibition, choosing a theme or screen (history screen, advertising screen, political screen, etc.); exhibition, which combines different venues and formats (Centro de las Artes in Monterrey, Mexico, Museo de San Telmo in San Sebastián, the CCCB in Barcelona, on the site or through a mobile application) and is based on theidea of integrating all the screens – cinema, mobile, television, computer, videogames and the Internet – into a single continuous screen measuring more than 150 metres; and finally, the post-exhibition phase, creating a collabora- tive archive devoted to reflecting on the changes the audio-visual medium is experiencing. This latter phase can also be considered that of crowdsourcing.Another good example of collective curatorship in the digital environment is La exposición expandida (The expanded exhibition). This project was launched by four art bloggers – Montaña Hurtado, Nati Grund, Pilar Diaz and Agueda B. Esteban – in 2011. In it they brought together any art blog wishing to curate a “room” (blog entry) on the subject chosen for this first edition: the city. Each week a blog opened an exhibition room, and bloggers were given the liberty to submit their views on the proposed subject. The initiative had its own platform199on which all the shared information (organisers, curators, blogs) was organised and from which it was directed to the different rooms.The Exposición Expandida was a complete success both in participation and in experts’ critiques. It opened 28 rooms (i.e. 28 blogs with 28 curators) between 17 October 2011 and 22 April 2012.5.3. CrowdsourcingBack in 2007, Tate designed an exhibition in which it invited the public to take part for the first time. In this case, participation did not involve choosing themes or works. People were asked to submit their own photographs.The show How We Are: Photographing Britain200 brought together major works and major photographers to carry out a historical survey of photography in the United Kingdom, from its beginnings to the present day. It also drew on documentary photographs and family albums, postcards and medical photographs. It included different formats and gave prominence to peopleFocus 2015. Museums and New Technologies