Page 294 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015294day. This information, which is frequently consulted by enthusiasts, historians and novel- ists, was difficult to find unless it was catalogued according to standards that were impossible to meet merely with digitisation. The initiativehas proved successful, with more than a million transcriptions made by users.The first crowdsourcing-based exhibition held in Italy was staged by the Museo del Tessuto, in Prato, from December 2012 to May 2013. The show Vintage – l’irresistibile fascino del vissuto204 revolved around the concept of vintage in fashion. For this purpose the community was asked to submit photographs of vintage articles through the website (whether a dress, a handbag or shoes), to be voted on by the community. Each photograph was uploaded to the site and shared on the social media. The more the votes, the bigger the space and significance given to the photograph in the actual exhibition, which was located in an area of the museum chosen for the purpose.There were also prizes for taking part in this exhibition. Two winners were selected each month. In April, a month before the exhibition ended, the two overall winners were awarded prizes, consisting of a lomography camera. What is more, the photograph of the best vin- tage look received a voucher for 500 euros to be spent on products from the A.N.G.E.L.O. Vintage shop.In 2010 the Guggenheim Museum, together with YouTube and HP, launched YouTube Play, A Biennial of Creative Video with the intention of discovering talents among the online globalcommunity, fostering creativity and promoting this artistic discipline.All the museum’s followers were called uponto create their own video and submit it. Ajury consisting of prominent people from the world of art, design and cinema selected 25 videos from the more than 23,000 submitted, which were presented simultaneously on 21 October 2010 in New York, Berlin, Bilbao and Venice. The works were also uploaded to the channel created for this purpose on the YouTube platform,205 becoming available to any viewer anywhere in the world.The aim of this unprecedented project was to discover, support and share creative work that uses video as a means of expression, attesting to the Guggenheim’s commitment to new technol- ogies. Participants were encouraged to focus on originality and experimentation in media and concepts. Training was not required and anyone with an idea was welcome. To help with techni- cal issues of sound, image and editing, a tutorial was made available to participants on YouTube Play.The requirements were simple: original videos no more than two years old with a maximum length of ten minutes and only one per partici- pant.It was an undeniable success and attested to the benefits that collaboration and collective co-creation can bring the institution and the community, as it forged links and boosted the loyalty of the public.Focus 2015. Museums and New Technologies