Page 33 - AC/E's Digital Culture Annual Report 2015

33And according to Íncipy’s e-book Transformación e innovación digital,24 the most consolidated innovations are redefining the ways companies create, capture and deliver value to their cus- tomers, by incorporating digital products that complement traditional products or by changing business models through new opportunities from the digital environment.Being in permanent contact with technological disruption is the only means of identifying the opportunities that the new digital age offers.egies with the highest growth in organisations, we need to be thoroughly aware of the twenty digital trends that will mark the next decade.According to an article by Elena Gómez del Pozuelo, the 20 main trends of the digital age”25 are:• Leadership with uncertainty• “Chinanisation”• “Dis-anonymity” and “omni-transparency”• Collaborative economy• Mobile everything• Enjoyers• Disintermediation• Self-employment• Wearable technologies• Internet of Things• Automakers• More crowdsourcing and crowdfunding• Digital “revolueducation”• Disruption of the health system• Disruption of transport• Multicultural and smart citiesÍncipy’s circle of innovation 2014 (clockwise, from outermost ring)1.Wearable - Internet of Things - Crowd - Maker - Augmented Reality - Artificial Intelligence - Virtual currency and payment2.Big data - Multiscreen - Relationship - Content - Apps - Geolocation - Gamification3.Cloud - Real time - Social - MobileNowadays, apart from the fact that communi- cations are becoming increasingly more mobile, social and real time, and that cloud, apps, gamification and big data are four of the strat-AC/E Digital Culture Annual Report 2015Joana Sánchez