Page 34 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet34• Startup• Micro-niches• Digitalent• “Anxitime” (time anxiety)Specifically, the digital revolution has had a particular impact on the publishing and content sector. The report by dosdoce.com26 has enabled me to identify the new business models that the content sector is experiencing. These models can be applied to most of the economic sectors in the new digital economy and are available to professionals of the publishing world.The new business models the content sector is experiencing can be applied to the rest of the economic sectors.Some good examples of business models in the publishing sector which I share with dosdoce. com are:1.- MicropaymentsPayment for a product or service transaction. For example, payment for sliced content such as Slicebooks that allows eChapters to be downloaded, with a self-publishing platform for publishers or authors that makes it possible to re-edit, transform, slice up or combine.2.- Pay-as-you-consume / pay-per-viewPay as you view, consume or use. Examples include Wuaki27 or Netflix,28 a film platform that boasted more than 32 million subscribersin 2013 and has captured 2.25 million in 2014; Medici.tv,29 a platform for viewing operas and concerts; Next Issue Media,30 a platform for digital magazines; and Oyster,31 with more than 100,000 books.3.- SubscriptionRecurring payment for the use or purchaseof the product or service. Some examples are GameFly,32 the Netflix of videogames, where you can rent one game for 15 euros/month or two games for 22 euros; Spotify,33 which has 40 million users and 10 million subscribers who pay 10 euros per month; or the Freemium/ Premium model of 10 hours per month free. The Financial Times has 665,000 subscribers, two-thirds of whom are digital, and the New York Times has 800,000 subscribers to its paper version. At 24Symbols,34 Nubico35 and Kindle Unlimited36 subscribers pay a monthly or yearly fee of about 9 euros per month to purchase digital books.4.- MembershipA business model based on sense of belonging, such as a club or community. The subscription payment includes not only the product, but additional services or privileges such as those offered by the digital publications Pando37on technological news or SLate38 on current political affairs.5.- Freemium-PremiumThe business model par excellence in the social networks, where there is a free content and services part and another that is paid for as in LinkedIn,39 Womenalia,40 Flickr,41 Dropbox,42 iCloud.43 Videogames such as Angry Birds or Star Wars have also used this business model.How to encourage entrepreneurship in the culture sector