Page 36 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet363. Startup-enterprise relations and relationship models in thepublishing sectorEntrepreneurs and enterprises are the embodi- ment of innovation. Consumers’ rapid adoption of digital innovation and the social networks and the evolution of technology are having a significant impact on all the business sectors and forcing all companies to devise digital transfor- mation57 projects aimed at successfully imple- menting an effective digital strategy,58 but in most cases there are internal impediments to innovation.innovate and identify new business models. But they are pursuing an interesting line of action consisting in collaborating closely with new “digital native” companies in order to make the most of the business opportunities offered by the Internet.Entrepreneurs address business challenges froma different approach; they are used to having organisations with few overheads and flexible teams, to making rapid decisions, to using shared knowledge, to creating innovative envi- ronments, to networking extensively, to speaking several languages and to being very independent – all in all to forging ahead with few resources and plenty of good ideas, as they always try and find a new way of solving business challenges.Collaborating with startups allows traditional companies to understand the new digital econo- my and the opportunities to be had in this new environment.Some companies and sectors have realised that collaborating with startups provides a competi- tive edge:1. The financial sector has been one of the first to include and promote entrepreneurs. A good example is the Centro de Innovación BBVA,59 which encourages innovationand entrepreneurship with the chief aim of bringing emerging technologies to the banking industry, society and people.2. The Telecoms sector has also been highly active in supporting entrepreneurs and startups. Telefónica has focused part of its strategy on boosting entrepreneurship.(green) CUSTOMER EXPERIENCE Understanding the customer New digital channels Customer centricity (blue) VISION AND LEADERSHIP Digital skills Governance and digital culture Big data(pink) PEOPLE AND PROCESSES Employee centricity Digital talent recruitment Digitisation of processes (turquoise) BUSINESS MODEL Digital globalisation New digital business models Digital innovationMajor corporations are struggling daily with their income statements and markets and it is very difficult for them to have the capacity toHow to encourage entrepreneurship in the culture sector