Page 37 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 201537Within a short time, the seed incubator Wayra60 has become one of the leading business accelerators of the ICT sector in the world. And Telefónica’s Think Big61 fosters innovation, entrepreneurs, the Internet and science.3. The energy sector is also firmly realising that projects with entrepreneurs can be a leverfor innovation in this sector: Endesa has launched endesa2244.com62 with the aim of fostering initiatives and projects in response to the challenges of the energy sector suchas energy efficiency, renewable energies ona small scale, intelligent networks, energy storage, automation solutions, low carbon emission technologies, ICT communication and digitisation systems, electric mobility and customer relations. Fundación Repsol has promoted a strong project aimed at entrepreneurs who have set up or intend to set up an enterprise in the field of energy efficiency: the Fondo de Emprendedores Fundación Repsol,63 with the aim of promoting innovation and entrepreneurial development in the field of energy efficiency, supporting the creation of new enterprises, catalysing the involvement of private inves- tors in creating and promoting new enter- prises and in the search for and recruitment of talent, adapting research and innovation processes to market demands and vice-versa, stepping up public-private collaborationin R&D&I in Spain and encouraging the adoption of innovative energy efficiency measures with a particular social impact.4. And, naturally, the publishing sector has already begun to identify entrepreneursas good allies for changing the publishing industry.The company dosdoce.com conducted a study entitled Cómo colaborar con startups64 (How to collaborate with startups) which concludes that “publishers and startups are doomed to get on in order to take advantage of the business opportu- nities provided by the Internet. However large, small or specialised they may be, all publishers, bookshops or libraries need to forge alliances with one or several technological partners in order to survive in the twenty-first century”.Publishers and startups are doomed to get on in order to take advantage of the business opportunities provided by the Internet.According to the abovementioned study, 88% of the startups polled claimed that their technolo- gies provide publishers with value added services related to book sales (ecommerce of books on paper and e-books), and 84% offer technologies related to the visibility and discovery of books on the Internet. In other words, the statistics indicate that there is an oversupply of startups providing solutions related to ecommerce and online marketing, whereas barely 4% of startups provide technological solutions to other essential processes in the publishing world such as copy- right management, in-house manuscript editing and the development of innovative business models such as those described.A good example in this sector is the publishing laboratory Labo de l´édition65 project run byJoana Sánchez