Page 38 - AC/E's Digital Culture Annual Report 2015

Cultural business models on the Internet38Paris council, which has created 20 startupsin two years in three basic areas of the creative industries: new software, new platforms and new digital content in collaboration with major publishers.Alliances between organisations and entrepreneurs are a competitive advantage, but it is important to define and identify entrepreneurs and their projects.Another is the British publishing firm Pearson,66 which has invested nearly 90million dollars in acquiring 5% of Nook,67 the technological spin-off of the Barnes & Noble chain of bookshops. Through its active policy of venture capital investments, this publishing group has invested in many education-related startups in the past years: OneSchool,68 750,000 dollars; MasteryConnect,69 1.1 million dollars; Verbling,70 a million dollars; Desmos,71 800,000 dollars; Showme,72 800,000 dollars; and LearnZillion,73 2.4 million dollars. According to the study Cómo colaborar con startups, Pearson is a good example of how companies in the education sector should be aware of macrotrends in education, not to mention the 10 macrotrends identified in the study El futuro de la educación74 (The futureof education); and collaborate in startups with projects in areas such as:1. Power Pupils, empowerment of pupils.2. Happy & Healthy, seeking personal wellbe- ing and skills.3. Lifelong Learning, individualised cycles of learning throughout a whole lifetime.4. Lean Entrepreneurship, without major investments.5. Techno-craft, returning to individual creative work in the learning process.6. B-tech, incorporating technology into models of learning.7. Gamification, use of gaming in the learning process.8. We Care, including human values in learning.9. Crowd Power, incorporating the crowd or collaborative concept into the learning process.10. Agora, learning not from teachers but from educational ecosystems.These are a few examples of how alliances between major companies and entrepreneursare going to become a competitive advantagefor many publishers. But it is very important to define and identify those entrepreneurs and their projects very well.How to encourage entrepreneurship in the culture sector