Page 4 - AC/E's Digital Culture Annual Report 2015

Following the excellent reception of the first edition of the AC/E Digital Culture Annual Report – nearly 2,500 copies of the study were downloaded – we are pleased to share with professionals from the culture sector the second edition, which sets out to analyse key aspects that need to be taken into account in the transition from analogue to digital in the culture sector.AC/E, a public entity whose mission is to facilitate the promotion, development and internationalisation of Spain’s creative and cul- tural sector, and Dosdoce.com, a private entity specialised in studies on the sector’s adaptation to the digital environment, have joined forcesto analyse the main technological trends that cultural managers will need to be aware of in the coming years in order to gain a greater insight into how, where and when to incorporate new technologies into their cultural organisations.With this aim in mind, the broad-ranging content of the second edition of the Annual Report has been divided into two main sections to make it easier to read for the various target audiences. The Annual Report features twelve articles that analyse the emergence of new busi- ness models in the culture sector and are written by specialists in different aspects of the Internet: Joana Sánchez, Marta Rodríguez, Rodolfo Carpintier, Hugh Forrest, Matthew Caines, Juan Mateos García, Grace Quintanilla, Jesús Alcoba,Pepe Cerezo, Rich Cherry, José Manuel Jarque Muñoz, Juan Gasca and Marco Ferrario. All these articles have a cross-cutting approach and are relevant to culture professionals from any field, as their content can be applied to any kind of cultural organisation.Just as the first Annual Report was centredon the world of the performing arts (theatre, opera, dance, ballet, etc.), this second edition carries out a thorough analysis of the use of new technology in the museum sector. Throughout the process of compiling this section of the AC/E Annual Report, we detected that a broad range of museums are already using all kinds of mobile applications such as QR codes, touchscreens, sensory technology, geolocation and augmented reality, among other technologies, to enhance the discovery process in their exhibitions and activities and foster interconnection between visitors.Since we found a very high number of casesof good practice in the use of the latest digital trends in museums, we decided to put together a diagram as a guide to readers of the Annual Report for approaching this new world.The vertical axis of the following diagram on “Degree of technology usage in museums” describes the different types of technology anal- ysed throughout the study, from touchscreens to beacons and the new range of third-generationAC/E Digital Culture Annual Report 2015