Page 5 - AC/E's Digital Culture Annual Report 2015

technologies such as augmented reality and QR codes, among others. The horizontal axis dis- plays the different usages currently being given to these technologies in museums and analysed in detail in the study, from the traditional practice of supplying further information about works and interaction with them to new models of co-creation and co-funding. In order to help professionals from the museum world assess the different possible scenarios, we have established three degrees of usage (low, medium and high).We hope that the publication of this new edition of the AC/E Digital Culture Annual Report will succeed in providing cultural managers with a calmer and fuller view of the development of the new digital world and the challenges we face, as well as the long road still ahead of us.The AC/E Annual Report is intended as a refer- ence manual that can be consulted by cultural managers wishing to discover the advantages new technology has to offer the world of culture. To facilitate access and viewing, all the annual reports are published free of charge under a Creative Commons Attribution-NonCommer- cial-NoDerivs license, which allows users to copy and share them by any means provided that the authors are credited and the work is not used commercially or changed in any way.Elvira Marco,director general of AC/EJavier Celaya,founding partner of Dosdoce.comAC/E Digital Culture Annual Report 2015