Page 85 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 201585specialised silos with no concept of what goes on in the rest of the organisation.Some time ago what could bring together the professionals of different departments was their knowledge of other functional areas within the organisation. Today, in order to achieve this interrelation, it is furthermore necessary for them to possess skills that will allow them to accompany the digital transformation of their organisations, given that all the areas are already in contact with that world to some extent or will be in the immediate future.The future will be digital or there will be no future, and the sooner organisations encourage their professionals to develop the skills needed to address it, the sooner they will take advantage of its benefits and will spare themselves the disadvantages of coping with what is nowan essentially digital world with an analogue mindset.ReferencesAccenture and Ametic (2014). Somos digitales. 2014 Digital Consumer Survey España. Madrid.Aguaded-Gómez, J. I. (2014). “Desde la infox- icación al derecho a la comunicación”. Comu- nicar, 21 (42), 7–8. http://dx.doi.org/10.3916/ C42-2014-a1Ala-Mutka, K. (2011), Mapping Digital Com- petence: Towards a Conceptual Understanding, Luxembourg: European Union.Alcoba, J. (2014). “Beyond the Paradox of Service Industrialization: Approaches to Design Meaningful Services”. In Management Science, Logistics, and Operations Research. Hershey: IGI Global.Azanza, M., De los Ángeles, J., Fernandes, M., Gozalo, E., Puertollano, S. and Roncalés, J. (2013). What´s going on? 2014. La comunicación que está por llegar. Pamplona: Villa McLuhan Comunicación.CXPA (2014). Certified Customer Experience Professional. Candidate Handbook. Wakefield: CXPA.Damian, A. C. and Georgescu, M. (2014). “Collaborative and Self-directed Learning in a Virtual Campus Environment: A Potential Solution for Our Years?” Ecoforum, 4 (1), 21–27.DiversityInc (2013). DiversityInc Top 50. Princeton.Jesús Alcoba