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AC/E Digital Culture Annual Report 201587Palmer, A. (2014). “Nissan: Steering a Path to the Digital Customer” (interview). Digital Transformation Review. Crafting a Compelling Digital Customer Experience, 6, 20–27.Pine, B. J. and Gilmore, J. H. (2011). The Experience Economy. Massachusetts: Harvard Business School Publishing.Purcell, K., Rainie, L., Heaps, A., Buchanan, J., Friedrich, L., Jacklin, A. and Zickuhr, K. (2012). How Teens Do Research in the Digital World. Washington: Pew Research Center.PWC (2014). Clientes@2.033. Madrid.Reeves, T. C. (2014). Do Generational Differences Matter in Instructional Design? Athens: The University of Georgia.Rousselet, V. (2014). “The Chief Digital Officer as Agent of Change”. Market Leader, Quarter 2.Shamo, D. (2014). “Zappos: The Digital Age Benchmark on Customer Service” (interview). Digital Transformation Review. Crafting a Com- pelling Digital Customer Experience, 6, 12–19.Tarkoff, R. (2014). “Lithium Technologies: RIP for Traditional CRM as the New World of C2C Kicks in” (interview). Digital Transformation Review. Crafting a Compelling Digital Customer Experience, 6, 44-51.The Economist Intelligence Unit (2014). Val- ues-based Diversity. The Challenges and Strengths of Many. The Economist.Top Comunicación & RRPP and Bur- son-Marsteller (2013). El Dircom del futuro y el futuro del Dircom. Madrid.Westerman, G., Tannou, M., Bonnet, D., Ferraris, P. and McAfee, A. (2012). The Digital Advantage: How Digital Leaders Outperform their Peers in Every Industry. París: Capgemini Consulting-MITSloan Management.Digital resources8 competencias digitales para el éxito profesionalhttp://www.rocasalvatella.com/es/8-competen- cias-digitales-para-el-exito-profesionalEuropean Institute for Prospective Technological Studieshttp://ipts.jrc.ec.europa.eu/Digital Transformationhttp://www.capgemini-consulting.com/digi- tal-transformationNuevos modelos de negocio en la era digitalhttp://www.dosdoce.com/articulo/estu- dios/3924/nuevos-modelos-de-negocio-en-la- era-digital/Clientes @2.033http://www.pwc.es/es_ES/es/publicaciones/ espana-2033/assets/cliente-2033.pdfEl Dircom del futuro y el futuro del Dircomhttp://burson-marsteller.es/wp-content/ uploads/2013/03/Informe-Futuro-Dircom.pdfJesús Alcoba


































































































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