Page 5 - AC/E Digital Culture Annual Report 2014

AC/E digital culture ANNUAL REPORT 2014Contents1. WHERE WE ARE HEADING:DIGITAL TRENDS IN THE WORLD OF CULTURETHEME 1Tensions and trends in digital culture10by Antonio Rodríguez de las Heras..................................................................................................................................................... 11THEME 2Crowdsourcing: shared cultureby Tíscar Lara...................................................................................................................................................................................... 20THEME 3Gamification, generating commitment to cultureby Sergio Jiménez Arenas................................................................................................................................................................... 30THEME 4Culture in the cloudby Isabel Fernández Peñuelas............................................................................................................................................................. 39THEME 5Cultural sector marketing and consumption through digital technologyby Esteban Trigos................................................................................................................................................................................ 51THEME 6Transmedia storytelling: new ways of communicating in the digital ageby Carlos A. Scolari..............................................................................................................................................................................69THEME 7The Web Archiving Life Cycle Modelby Kristine Hanna............................................................................................................................................................................... 80THEME 8Are the social networks any use to the culture industry?by José de la Peña Aznar..................................................................................................................................................................... 97THEME 9The new affective technologies come to the cultural sectorby José Antonio Vázquez Aldecoa...................................................................................................................................................... 109AC/EAC/E DIGITAL CULTURE ANNUAL REPORTCONTENTS CURRENT PAGE...5