Page 269 - AC/E's Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015269profile, which is compiled from their own description. Chess technology gathers all the data to make visiting museums’ exhibitions a more customised experience tailed to the likes and habits of each visitor.Chess project at the Acropolis Museum in AthensWe will now analyse a few museum apps that use 3D technologies and augmented reality in a creative and educational way that encourages interaction.The Cleveland Museum of Art’s ArtLens app146 provides the institution with an ideal educa- tional tool for engaging with its audiences. The many features of this app include different guid- ed tours of the museum’s premises and tailoring the route to our needs and expectations; it also points out particular works or content around us that we may find interesting. What is more, visitors with iPads can interact with Gallery One (the interactive installation we mentioned earlier in the section on “touchscreens”), storing their favourite works and creating their own gallery.For this purpose, the app combines augmented reality technology and geolocation, resulting in an immersive experience.But this application not only delivers a service to visitors; it also provides the institution with very interesting data on which work is the most viewed, which exhibition, and for how long. All this information is then used by professionals to provide a better response to visitors’ needs.The Stedelijk Museum in Amsterdam has started up ARtours, an application that makes it possible to enjoy different guided tours that provide a large amount of multimedia content: audios, videos, photos, texts and augmented reality experiences.This Stedelijk Museum project began in 2010, when the museum building was temporarily closed for alterations. For the museum’s team, the experiments with multimedia technology and augmented reality provide innovative ways of sharing content on the collection and of fostering a new means of communication and dialogue with the public. The project gave rise to a series of initiatives in collaboration with artists such as Jan Rothuizen, Sander Veenhof and Willem de Ridder, showing that augmented real- ity can be a very useful tool for communication and artistic creation.ARtours consists of a total of six different tours that range from those that concentrate on the beginnings of the collections, its first exhibitions and the content that has made the museum a patron of the graphic arts, to the most interest- ing: Timo de Rijk’s Urban Design Tour and Jan Rothuizen’s tour This is Not a Church.3. Technology associated with the actual visit