AC/E Launches Tender for the Design of the Spanish Culture Graphic Brand Abroad
26 november 2025
Acción Cultural Española (AC/E) announces the publication of a public tender for the hiring of a design studio or professional to create the new graphic image dedicated to promoting Spanish culture internationally.
This strategic initiative seeks to establish a seal of excellence and visual identity that unifies and projects the richness, quality, and democratic values inherent in Spanish cultural creation to global audiences.
he main objective of this tender is to develop a robust and versatile graphic brand that will accompany all activities, projects, and internationalization programs driven by AC/E and other collaborating entities. The desired design should synthesize:
Cultural Richness and Diversity: Reflecting the variety of creative disciplines and territories within Spain.
Quality and Avant-Garde: Positioning Spanish cultural production at the forefront of contemporary creation.
Democratic Values: Projecting the image of an open, plural, and committed Spain.
Deadline: 9 December 2025
The tender is aimed at design studios, visual communication agencies, and professionals in the sector with demonstrable experience in developing corporate identities and cultural brands with an international scope.
All technical details, participation requirements, and complete tender documentation are available through the Public Sector Contracting Platform (Plataforma de Contratación del Sector Público):
Design professionals and studios are invited to consult the specifications and submit their proposals within the established deadline to be part of this key project for the image of Spanish culture worldwide.
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