AC/E Digital Culture Annual Report

Discover with this report the latest trends and digital tools for the cultural sector.

The AC/E Digital Culture Annual Report is an annual document of reference that analyses the development of digital trends in the world of culture and focuses on a specific sector or discipline each year. This publication sets out to promote digital internet culture with the goal to help professionals and creators understand how to incorporate digital technologies into their work. If the culture sector gains the skills and capabilities to work actively on the internet and furnish it with cultural content, culture will have a prominent presence in the virtual public space, that is the internet.

The annual report is structured into two main parts. In the first, professionals and specialists from the digital sector carried out a cross-cutting analysis of digital trends in the world of culture, addressing all the cultural disciplines. The second part identifies and defines cases of good practice in the use of digital technology, both national and international, in a specific cultural sector—the performing arts in 2014, museums in 2015, cultural festivals and professional meetings in 2016, cultural heritage in 2017, readers and books in 2018, creators and authorship in the digital age in 2019, and culture in the face of the pandemic (2021), artificial intelligence and creation (2022) and the travels of cultural content in Spanish (2023). The tenth edition of the Report (2024) will analyze the challenges and opportunities of minority languages in the digital era.

The annual reports are published on the website of Acción Cultural Española, in the section digital publications, and can be downloaded free of charge by users under a Creative Commons licence. You can submit it or request further information about this project from raquel.mesa@accioncultural.es
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AC/E Digital Culture Annual Report 2024
Focus: Languages in digital culture: the 'Spanish case' and others

AC/E Digital Culture Annual Report 2024

The AC/E Digital Culture Annual Report presents its tenth edition with a Focus dedicated to analyzing the challenges and opportunities of minority languages in the digital era in which we live. Will new technologies help increase the production and consumption of digital cultural content in different languages or, on the contrary, will the Internet “kill” linguistic diversity by promoting the dominant position of global languages? 

To answer this question, the Focus will analyze the volume (supply), as well as the consumption (demand) of digital cultural content (books, cinema, podcasts, etc.) in the main minority languages ​​in the world, although focusing on the European and Latin American languages. There are all kinds of studies on minority languages, but no institution has made the effort to aggregate and analyze all these reports to detect if there are common patterns or singularities in the different languages / territories, as well as highlight cases of good practices to promote visibility and use thereof.

 

AC/E Digital Culture Annual Report 2023
Focus: Do digital contents travel in Spanish?

AC/E Digital Culture Annual Report 2023

This year's Yearbook analyzes in its first part, through six articles by specialists, current digital issues such as digital practices and SDGs, culture and its space, exponential technologies, the impact of new technologies on nature, culture on Tik Tok and on Twitch.

The Focus “Does digital content travel in Spanish?” makes an analysis, through an exhaustive study of the keys to the operation of digital cultural content in Spanish, the most demanded themes, its export to other markets and its transformation to other formats (music, books, audiobooks, movies, series of television, podcasts, video games, plays, etc.). This information has been reflected in various studies and partial articles from each of the cultural industries. This year's Focus carries out an exercise of aggregating results and a joint analysis to obtain the main keys on the journey of digital content in Spanish with the aim of providing relevant information and data on the consumption of culture in Spanish throughout the world to professionals in the cultural sector.

AC/E Annual Report of digital culture 2022.
Focus: Artificial intelligence and cultural creation

AC/E Annual Report of digital culture 2022.

These are some of the topics the articles address:
-Data for management and cultural analysis. - The transformation of libraries in the digital age.
-Technological countercultures and practices of techno-resistance.
- The NTFs in the world of culture allow the creation of digital works of art that are sold through these payment methods, as well as the management of copyright through this technology.
- The cultural Metaverse or what cultural experiences will be like in a metaverse world that is expected to have a great impact on our society in the coming years.
- Growing payment culture in the digital cultural world.
-The culture of creating and designing online, gives keys to both managers and creators of the latest trends and tools.
- The script behind everything. The role and evolution of the script as a support for all staging.

FOCUS 2020: Artificial intelligence and cultural creation
In recent years we have been seeing how the eruption of artificial intelligence is affecting all areas of artistic creation. New technologies, and in particular artificial intelligence, are drastically changing the nature of the creative process. Computers play a very important role in activities such as music, architecture, visual and performing arts, storytelling, and literature or cinema, among others. In fact, the computer is already a canvas, a brush or a musical instrument.
 

AC/E Digital Culture Annual Report 2021
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AC/E Digital Culture Annual Report 2021

Culture in the face of the pandemic.
The edition for 2021 includes a first part of essays in which professionals and specialists analyze how from different fields of culture (visual arts, cinema, music, performing arts, books and heritage ) digital technologies have been implemented to deal with the “new reality” that has emerged after the COVID-19 pandemic. The essays will include in their conclusions the forecasts of each expert in the short and medium term. As well as a point at which they propose which of the new tools and processes that we have learned to use as a result of this crisis can help implement the internationalization of the cultural sector in our country.

Focus 2021: Significant digital initiatives of the culture sector during the pandemic.
The study for the preparation of the Focus aims to compile and analyze the best practices related to the use of new technologies by various national and international cultural entities that, during the COVID-19 pandemic, are aiming to culture continues to be present in our lives, even during the harshest stages of confinement.Through this analysis, professionals from the world of culture will discover a broad description of the most innovative applications of new technologies to facilitate access to culture, despite the current health problems. Ideas that were used during the limitations derived from confinement and the new situation of health prevention, but that can become permanent tools that, in the future, complement the activities of any cultural entity to reach more audiences through technology.
AC/E Digital Culture Annual Report 2019
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AC/E Digital Culture Annual Report 2019

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First part. Analysis of trends
Eight articles written by specialists explore issues such as the algorithms that provide us with cultural consumption and are diminishing our capacity for surprise. They also examine data collection and loss of privacy, the social struggle vis-à-vis the use and abuse of data, the new types of ownership, identity and belonging that this new digital age is bringing, open access and creators’ rights, the legal limbos of new spaces with digital content such as podcasts, portability, digital heritage and the development of Blockchain for culture. In addition, in order to carry on fostering the dissemination of culture over the Internet, we take a look at the latest trends in the use of artificial intelligence in the music sector.

Focus 2019: Creators and authorship in the digital age 
This section contains an exhaustive analysis of how distinctive national and regional systems reconcile new objectives in terms of access to works and cultural heritage. It also surveys the regulatory frameworks for creative platforms and for the exchange of visual, audiovisual, musical and literary artworks based on collaboration, innovation and openness. 
AC/E Digital Culture Annual Report 2018

AC/E Digital Culture Annual Report 2018

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First part. Analysis of trends
The first part of the 2018 edition brings together texts from professionals in the arts and culture sector as well as from experts in the digital field, in order to get up to speed on important issues regarding main trends. Mario Tascón takes a close look at our most connected cities that have been created by the latest interconnected devices and the Internet of Things. Next, José Manuel Menéndez and David Jimeno Bermejo describe the latest challenges faced by immersive technologies and its growing role within the ecosystem of digital content. The Experimental UNIT of the University of Valencia reviews its experience with the use of digital design. Jovanka Adzic discusses a burning issue. In her analysis of the evolution of social networks and their continuously expanding influence on our way of life, she also takes a look at the problem of fake news on the internet. Elena Neira takes a look at the impact of consumption of on-screen culture and the business models that are based on subscriptions— the so-called “Netflix model”. And Emma Rodero – in line with this year’s central theme of Focus – examines the theme of orality and analyses the growing influence of sound and voice in the digital era. Pablo Gervás builds on the concept of computational creativity and its impact on literary creation.

Focus 2018: Readers in the digital age 
The second part of the edition  reflects and explains – through the use of best-practice examples both nationally and internationally – the biggest changes happening among readers and reading material in the digital era. The main objective of this section is to present a unified view on the matter. Authors Luis Miguel Cencerrado, Elisa Yuste, and Javier Celaya outlines a map to help us navigate with ease through all types of texts; highlighting the role of the reader in the current context of hybrid literature (paper, digital, audio, visual, transmedia, etc.) which is favoured by the digital era we live in.
AC/E Digital Culture Annual Report 2017

AC/E Digital Culture Annual Report 2017

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First part. Analysis of trends
This first part is an update on digital trends in the world of culture or trends in the digital world that are applicable to culture, through several monographic articles by prominent experts.  From content curation to deal with digital over-information; neuroscience applied to technology to quantitatively understand the emotions that art produces; the latest advances in artificial intelligence, the Internet of Things and Big Data applied to culture; Storytelling to give meaning to the cultural experience; the use of technology in music; and the design of video games for cultural expression and digital literacy.​

Focus 2017: The use of digital technologies for the conservation, analysis and dissemination of cultural heritage
The use of digital technology to conserve, analyse and disseminate cultural heritage is growing fast, leading to radical changes in methodologies and formats. Augmented reality to reconstruct archaeological sites, virtual reality to provide immersive experiences in historical contexts, the use of 3D printing to duplicate and preserve works of the past, drones, GPR and satellite imaging for archaeological prospecting, and 3D imaging to recreate contexts and disseminate historic heritage are some of the fields the study examineS in order to familiarise sector professionals with the most innovative experiments and where they are being carried out.
AC/E DIgital Culture Annual Report 2016

AC/E DIgital Culture Annual Report 2016

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First part. Analysis of trends
The 2016 AC/E Annual Report examines how new technologies are transforming cultural creation: What new languages are available to creators for telling a story? What role do new technological platforms play in creating a story? What is the process of producing a work in the twenty-first century? What impact does open content have on the ownership of a work? What role does the culture industry play in all this new creation process? How is a transmedia work marketed? How can the economic effort be made profitable? How is a work of these characteristics disseminated?

Focus 2016: The use of new technologies in organising and promoting culture festivals
To make it easier to consult, this year’s focus section identifies and systemises the use of new technologies in organising and promoting culture festivals (film festivals, music festivals, book fairs, art fairs and theatre festivals, etc.). The AC/E Annual Report aims to describe the technological formulas the organisers of these events are adopting to enrich participants’ experience.
AC/E Digital Culture Annual Report 2015

AC/E Digital Culture Annual Report 2015

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First part. Analysis of trends
The first part features twelve articles by specialists who carry out cross-cutting analyses of the challenges, trends, business models and key aspects to be considered (legal, social, economic, etc.) in order to foster a culture of payment of cultural content on the Internet. The authors include Rodolfo Carpintier, Pepe Cerezo, Joana Sánchez, Marta Rodríguez, Hugh Forrest (SXSW), Matthew Caines (The Guardian Professional Cultural Network) and Juan Mateos García (NESTA).


Focus 2015: Museums in the digital age ​
The second part of the Focus consists of an exhaustive study of the museum sector through cases of good practice in the use of the latest digital trends. The study includes both success stories identified by us through a detailed analysis of the sector within and outside Spain, as well as the most significant among those submitted in response to the invitation published on our website between November and December 2014.
AC/E Digital Culture Annual Report 2014

AC/E Digital Culture Annual Report 2014

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First part. Analysis of trends
The report features nine opinion pieces that analyse the main technological trends from a highly cross-cutting approach that can be applied to any type of cultural institution. The cross-cutting technological trends analysed this year range from the impact of the new concepts of ‘gamification’, ‘transmedia storytelling’ and ‘crowdfunding’ in the cultural sector to highly topical issues such as cloud culture, how to sell culture over the internet and the role of the social networks in promoting culture, among others.

Focus 2014: Use of new technologies in the performing arts
The second part analyses the incorporation of new technologies into many areas of the performing arts: from production and promotion to distribution and including creation and staging, among others. For this purpose we have identified and studied success stories and cases of good practice at the national and international levels in order to familiarise professionals of the performing arts with the possibilities that new technologies can offer their institutions and the digital trends they will need to bear in mind over the coming years.

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