AC/E Digital Culture Annual Report 2016

AC/E Digital Culture Annual Report 2016


The Report is avalaible for download.
>Download AC/E's Digital Annual Report 2016

Since 2014, Acción Cultural Española has been publishing the AC/E Annual Report on digital culture every year. This publication has become a document of reference for the culture sector which analyses the evolution of digital trends in the world of culture and every year focuses on a specific discipline within the sector.

The 2016 AC/E Annual Report examines how new technologies are transforming cultural creation: What new languages are available to creators for telling a story? What role do new technological platforms play in creating a story? What is the process of producing a work in the twenty-first century? What impact does open content have on the ownership of a work? What role does the culture industry play in all this new creation process? How is a transmedia work marketed? How can the economic effort be made profitable? How is a work of these characteristics disseminated?  

To make it easier to consult, this year’s focus section identifies and systemises the use of new technologies in organising and promoting culture festivals and professional events  (film, music, book, art, theater, etc.). The AC/E Annual Report aims to describe the technological formulas the organisers of these events are adopting to enrich participants’ experience.

The open call to present examples of good practices in the use of new technologies in cultural festivals closed 30 November 2015. All the received documentation will be included in the focus on the 2016 annual report. 

The 2016 edition of AC/E's Annual Report was presented on April 5th at the Conferences "Smart Culture" in Espacio Fundación Telefónica (Madrid). 
This Conferences were organized by AC/E and Telefonica Foundation, on the occasion of the publication of the 2016 edition of the AC/E Annual Report. In it experts in the world of books, film, music, museums, theater, etc. will analyze the impact of new technologies in the cultural sector. This year's annual report examines the use of new technologies in organizing and promoting festivals and professionals in the field of culture.

Day: Tuesday, 5 APril 2016
Time: 9.30 to 19.30 h
Place: Espacio Fundación Telefónica (C/ Fuencarral, 3, Madrid)
Admission free to fill seats. 


09.30-10.00 Reception and accreditations
10.00-10.30 Welcome and Presentation
10.30-11.30 Main conclusions of AC/E Annual Report 2016: Use of New Digital Technologies at Cultural Festivals. Elisabet Roselló and Javier Celaya
11.30-12.00 Coffee break / Networking
12.00-13.30 Intelligent recommendation algorithms for cultural content: New ways to discover cultural content on the Web
Marc Santandreu, (@Tekstum) CEO Tekstum 
Jaume Ripoll, (@JaumeRV)  CEO Filmin
Ana Basso (@AnaLuCB), CEO Unique Visitors.
Moderate: Isabel Fernández Peñuelas, (@Tuitidifusa)  Senior Manager Digital - Oracle EMEA
13.30:-16.00 Break / Lunch
16.00-17.30 Is it a movie, a book or a video game ?: New ways of telling stories in the mobile era
Montecarlo, (@Imastranger) Director and 'storyteller’ transmedia
Lara Sánchez Coterón, (@laracoteron)  PHD in Fine Arts, specialized in Interactive Art and Videogame Design, Universidad Complutense de Madrid 
Juan Gasca, (@JuanGascaTC) CEO Thinkers Co.
Modera: Pau Waelder, (@pauwl) Art critic, curator and researcher
17.30-18.00 Break / Networking
18.00-19.30 Digital Transformation in the cultural sector
Pilar Gonzalo, (@pilargonzalo) director of Foro de Cultura y buenas prácticas  España
Jesús Alcoba, (@jesusalcoba) director of the  International Graduate School of Business del Centro Superior de Estudios Universitarios La Salle
Pepe Zapata, (@PepeZapata) CEO Teknecultura
Modera: Pepe de la Peña, (@sandopen) Coach, teacher, writer and speaker about digital transformation

Day: Tuesday, 5 APril 2016
Time: 9.30 to 19.30 h
Place: Espacio Fundación Telefónica (C/ Fuencarral, 3, Madrid)

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Conference Smart Culture. The impacto of Internet in the Artistic Creation (evening session)
Conference Smart Culture. The impacto of Internet in the Artistic Creation (evening session)
AC/E Digital Culture Annual Report 2016 (eBook)

AC/E Digital Culture Annual Report 2016 (eBook)

  • Type: Reports
The AC/E Digital Culture Annual Report  analyses the main technological trends that cultural managers will need to bear in mind in the coming years in order to have a better understanding of the impact of new technologies on their culture organisations.
This third edition sets out to analyse the impact of new technologies on artistic creation and their use at cultural festivals. Its broad-ranging content has been divided into two main sections to make it easier to read for the different audiences at which it is aimed. ‘Smart Culture’ is the overarching theme of the six articles that make up the first part. Just as the first report’s Focus dealt with the impact of the Internet on the performing arts (theatre, opera, dance, ballet, etc.) and that of the second edition analysed the use of new technologies in the world of museums, for this third edition it conducts a thorough analysis of the use of new technologies at some 50 Spanish and foreign cultural festivals.
Both sections of the AC/E Annual Report speak of a hybrid realm halfway between technology and art; of blending between the physical and digital words; of vanishing boundaries between industries; and of the use of smart analyses and algorithms to give value and meaning to the often too much but never enough data. The chosen topics explore the pathways of the new collaborative economy; analyse its impact on artistic creation; examine the new space for interaction between people, machines and industries; and explain the changes that have taken place in markets and in how artworks are produced and sold.

Available in Spanish and English. PDF, Epub and Mobi.




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